Ethics is the branch of philosophy concerned with the meaning of all aspects of human behavior.

Theoretical ethics, sometimes called normative ethics, is about discovering and delineating right from wrong; it is the consideration of how we develop the rules and principles (or norms) used to judge and guide meaningful decision-making. Theoretical ethics is supremely intellectual in character, and, being a branch of philosophy, is also rational in nature. Theoretical ethics is the rational reflection on what is right, what is wrong, what is just, what is unjust, what is good, and what is bad in terms of human behavior. Business ethics (also corporate ethics) is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations. Business ethics can be thought of as written and unwritten codes of principles and values that govern decisions and actions within a company. In the business world, the organizations culture sets standards for determining the difference between good and bad decision-making and behavior. In the most basic terms, a definition for business ethics boils down to knowing the difference between right and wrong and choosing to do what is right. The phrase 'business ethics' can be used to describe the actions of individuals within an organization or the organization as a whole. There are three parts to the discipline of business ethics: personal, professional and corporate. All three are intricately related, and it is helpful to distinguish between them because each rests on slightly different assumptions. We are looking at business ethics through a trifocal lens: up close and personal, intermediate and professional, and on the grand scale (utilizing both farsighted and peripheral vision) of the corporation. First and foremost, business executives are human beings; they seek meaning for their lives through relationships and enterprise, and they want their lives to amount to something. Because ethics is chiefly the discipline of meaning,

the business executive (like all other human beings) is engaged in this discipline all the time, whether cognizant of it or not.

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