Press Kit

https://drive.google.com/folderview?id=0B6nU7JStpj-BMFFITHVMR2R1YzA&usp=sharing

Media Analysis
Media analyses can be used to identify messages, examine how those messages are framed and see how existing coverage of an issue could be improved. The coverage can be classifies and analyzed to identify communication opportunities for non-profits and foundations and strategic recommendations can be drawn to help them effectively disseminate their messages. -ccnc.org-Douglas Gould & Company-

Media Objectives
Create/Raise awareness of the Florida Heritage Book Festival through various media platforms Create a comprehensive media plan implementing various scheduling strategies such as pulsing, flighting and continuous

The Media Utilized will include

Local Newspapers Local radio Ads City Magazines Internet/ Websites Library/Book club Letters E-Blasts Social Media o All of which will be in Florida These various media outlets prove to be effective and most beneficial when reaching our target audience in the state. Since there are a lot of miles to cover we plan on focusing the majority of the marketing/advertising in the cities where our target audience primarily reside. These media outlets will expose our target audience top a lofty amount of messages about the Festivals events through out its duration.

Magazines
Folio Magazine Tampa Bay Magazine

Tallahassee Magazine Valdosta Magazine Spot Magazine: Miami Orlando Magazine Tampa Bay Times Tallahassee Democrat FL Times Union (JAX) Orlando Sentinel Miami Harold

Newspapers

Radio Ads
Tampa Bay 94.9 Jacksonville- 89.9 Orlando- 90.7 Fort Lauderdale- 91.7 Miami- 101.7

Why- Social Media

Social media is meant to compliment traditional forms of marketing. -forbes.comIt allows for a personalized method to interact with the target audiences. Social Media aids in Developing Relationships (Community) Flourishing your brand Inspire interest Brand recognition Constant exposure Website Traffic The three main platforms we plan to use are; Facebook Twitter Instagram

Implementation
Facebook
Constantly updating the audience/followers about the event specifics. Who? What? Where? Educate them about what good the event promotes/supports. Have weekly contests that give out small prizes to winners

Encourage audience to get involved, share posts, post photos, share good past experiences with Florida Heritage Book Festival Tweets about contests or ways to engage the audience Tweet photos of setting up/event posters/ brochures and other event features Tweet links to purchase tickets to events, recommended hotels and other things St. Augustine has to offer Display pictures of festival features Post encouraging posts to get audience/ viewers to attend festival events Post photos of St. Augustine landmarks that would attract the secondary audience as well as the first

Twitter

Instagram

2014 Media Budget- Optimal Radio-30Sec

Tampa-94.9

April

May

June

July

August

September

Jax-89.9 WJCT Orlando 90.7FM

Ft.Lauderd 91.7

Miami 101.7FM

18x/Month 15x/Month 3x/Last Week12x/Month 14x/Month

18x/Month 15x/Month 12x/Month 14x/Month

18x/Month 15x/Month 12x/Month 14x/Month

Newspaper
Tampa Bay Times

Tal. Democrat FL Times Union

Orlando Sentinel

Miami Herald

3x/Month 1x/Month

1x/Month 1x/Month 3x/Month 1x/Month

1x/Month 4x/Month 1x/Month

Magazine
Folio Mag (6 Ads in 3 Months)

2x/Month

Tampa Bay Tallahasee Savannah Valdosta

SPOT Mag Miami

2x/Month 1x/Month

2x/Month 1x/Month

1x/Month 1x/Month 1x/Month 1x/Month

Orlando Mag

1x/Month 1x/Month 1x/Month

1x/Month 1x/Month

Online Media
St. Augustine Record

1x/Month

1x/Month

1x/Month

1x/Month

1x/Month

1x/Month

Social Media Posts Facebook Twitter Instagram

15x/Month 15x/Month 15x/Month 15x/Month 16x/Month 13x/Month 6x/Month 7x/Month 9x/Month 9x/Month 10x/Month 9x/Month 5x/Month 6x/Month 6x/Month 7x/Month 8x/Month 6x/Month 1x/Month 1x/Month 1x/Month 1x/Month 4x/Month 4x/Month

E-Blasts

2014 Media Budget- Optimal Radio-30Sec

Tampa-94.9

April

May

June

July

August

September

Jax-89.9 WJCT Orlando 90.7FM

Ft.Lauderd 91.7

$180

Miami 101.7FM

$900 $720 $340

$900 $720 $340

$900 $720 $340

Newspaper
Tampa Bay Times

Tal. Democrat FL Times Union

Orlando Sentinel

Miami Herald

$192.15 $123

$780 $192.15 $123

$780 $256.20 $123

Magazine
Folio Mag (6 Ads in 3 Months)

$1,180

$1,180

$1,180 $925

Tampa Bay Tallahasee Savannah Valdosta

SPOT Mag Miami

$375 $200 $200 $1,140

Orlando Mag

$375 $200 $1,140

$200 $1,140 $18,064.50

Total May-September: