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Business Model - The Empathy Map

Designed for:

Designed by: Date: Interation:

Customer Perspective:

What does she


what really counts major preoccupations worries & aspirations

THINK and FEEL?

What does she

What does she

HEAR?
what friends say what boss says what influences say

SEE?

environment friends what the markets offers

What does she


attitude in public appearance behavior towards others

SAY and DO ?

fears, frustrations, obstacles

PAIN

wants/needs, measures of success, obstacles

GAIN

www.XPLANE.com

Adapted from XPLANE. XPlane.com

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