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References
Hirschhorn N. Corporate social responsibility and the tobacco industry: hope or hype? Tobacco Control. 2004;13(4):447453. Smith EA, Malone RE. Thinking the unthinkable: why Philip Morris considered quitting. Tobacco Control. 2003;12(2):208213. Landman A, Ling PM, Glantz SA. Tobacco industry youth smoking prevention programs: protecting the industry and hurting tobacco control. Am J Public Health. 2002;92(6):917930.
Borland R, Balmford J. Understanding how mass media campaigns impact on smokers. Tobacco Control. 2003;12 (Suppl 2):ii4552.