PENGANTAR PRODUK

TURUNAN
 PROGRAM STUDI
TEKNOLOGI PENGOLAHAN HASIL PERKEBUNAN
KELAPA SAWIT
Pabrik minyak kelapa sawit merupakan pabrik yang mengolah Tandan
Buah Segar (TBS) untuk mendapatkan Crude Palm Oil (CPO) dan
kernel yang optimal berdasarkan kualitas sesuai target yang
ditentukan dan dengan losses seminimal mungkin serta biaya
yang efisien dengan mengindahkan prinsip-prinsip keselamatan
kerja dan keamanan lingkungan.

Kompleksnya sasaran bagi pabrik kelapa sawit menuntut adanya

Sumber Daya Manusia yang mampu menjawab tantangan
tersebut sehingga sasaran perusahaan dapat terpenuhi.

PKS CWE hadir dengan program studi yang mengintegrasikan antara

kemampuan kepribadian (interpersonal skill) maupun kelompok
baik dari sisi technical, quality, maupun managerial.
OVERVIEW
 SISTEM PRODUKSI
Metoda

Input Output
Proses :
- Manajerial KINERJA
- Operasional - Produk
Sumber
- Informasi - Limbah
Daya

PENGENDALIAN
SIKLUS PRODUK
 NEW PRODUCT DEVELOPMENT

• VERY EXPENSIVE
- Market Research
- Product Development
- Prototype
- Market test
- Scale up
• NO SALES REVENUE
• LOSSES
 MARKET INTRODUCTION
• cost high
• sales volume low
• no/little competition - competitive manufacturers
watch for acceptance/segment growth
• losses
• demand has to be created
• customers have to be prompted to try the
product
 GROWTH

Growth stage
costs reduced due to economies of scale
sales volume increases significantly
profitability
public awareness
competition begins to increase with
a few new players in establishing market
prices to maximize market share
 MATURE

• costs are very low as you are well established in

market & no need for publicity.
• sales volume peaks
• increase in competitive offerings
• prices tend to drop due to the proliferation of
competing products
• brand differentiation, feature diversification, as each
player seeks to differentiate from competition with
"how much product" is offered
• very profitable
 Decline or Stability

• costs become counter-optimal

• sales volume decline or stabilize
• prices, profitability diminish
• profit becomes more a challenge of
production/distribution efficiency than increased
sales
• consumer demand for spare parts, maintenance
and or product servicing