Body Language

In 1971, US Educational Psychologist Albert Mehrabian published his famous 7%-38%-55% Rule on nonverbal communication. He found that only 7 percent of communication comes from spoken words, 38 percent is from the tone of the voice, and 55 percent comes from body language.

What Do We Mean By Body Language?

Communication without words Non-verbal communication (eyes, face, hands, arms, gestures) Often subconscious Can be used for
Expressing emotion (smiling) Conveying attitudes (aggression) Demonstrating personality traits (open palms) Supporting verbal communication

Emphasis in Body Language

Synchronize

Exaggerate

Big Emphasis = Big Movement

Energy and Passion Overpower with the force of your point Words should match movement

Subtle Emphasis = Small Movement

Think small and delicate Turn of the head Subtle facial expressions

Distance in Body Language

Social Distances Public Zone

>12 feet The closer someone is in our public zone the more we notice them

Social Distances Social Zone

4 12 feet Start to feel a connection to other people Comfortable when talking in a group People sitting in chairs at a gathering

Social Distances Personal Zone

1.5 4 feet Conversation is more direct Good distance for two people talking in earnest

Social Distances Intimate Zone

< 1.5 feet Within arms reach Touching See more detail of their body language and look them in the eye Blots out other people

Varying Rules

Watch peoples reactions

Rules
Different cultural norms Geography

What Do You See?

Questions or Comments?