QUASTIONAIRE FOR HEALTH FOOD DRINK

0) Health Drink consumed in your family? a) Yes b) No 1) What is your age? a) b) c) d) e) < 20 years 20-32 years 33-45 years 46-60 years > 60 years

2) What is your education level? a) b) c) d) e) f) Matric Sr. Secondary Graduate Post Graduate Professional Degree Others

3) What is the size of the family? a) b) c) d) 1 2 3- 4 >4

4) What is the annual average income of the family? a) b) c) d) <Rs. 200,000 Rs. 200,000 400,000 Rs. 400,000 600,000 >Rs. 600,000

5) What is the number of children in your family? a) 0 b) 1-2 c) >2 6) Which health food drink do you drink? a) Boost b) Bournvita

c) Complan d) Horlicks e) Milo 7) Please rate the importance of the following purchase considerations on a scale of 1(Very unimportant) to 5 (Very Important)?
1 2 3 4 5

a) Nourishment b) Colour c) Palatability d) Economy e) Shelf-presence f) Packaging g) Brand Image h) Promotions 8) Please rate the following sources of information useful for purchase decision on a scale of 1 to 7?
1 2 3 4 5

a) Advertisement b) Children c) Doctor d) Family e) Past experience f) Retailer g) Word of mouth 9) Please rate the following brands on the given attributes on a scale of 1(very poor) to 5(excellent).
Nourishment

Colour Palatability
Economy Shelf-presence Packaging Brand Image Promotions

Boost .. .. .. .. .. .. .. ..

Bournvita .. .. .. .. .. .. .. ..

Complan .. .. .. .. .. .. .. ..

Horlicks .. .. .. .. .. .. .. ..

Milo .. .. .. .. .. .. .. ..

10) How often do you switch health food drink?

a) Never b) Sometimes c) Frequently 11) What do you do when your desired brand of health food drink is not available? a) Go to another place to buy the product b) Purchase another brand of health food drink c) Ask the retailer to buy it for you

12) Rate the following brands on the traits that they resemble on a scale of 1(No resemblance) to 5 (High Resemblance) Boost Modesty Honesty Cheerfulness Boldness Spiritedness Reliability Sophistication Toughness Ruggedness . Bournvita Complan Horlicks Milo