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Cradle to Cradle Design at Herman Miller: Moving Toward Environmental Sustainability

Ritesh Kumar Abhrajit Kundu Rajesh Mishra Richy Yati Mishra Amit Singh Mridul Tyagi

321 323 327 328 340 360

Established in 1905 Father Figure D. J. De Pree Leader of Furniture Market Environment Sustainability

Noguchi Table

The Eames Lounge Chair

The Aeron Chair

The Action Office System

Company Culture
Curiosity & Exploration Design A Better World

Performance

Relationships

Transparency

Engagement

Inclusiveness

Foundations

Humility

Things that Matter

Focus on the Environment


Triple Bottom Line Approach Corporate Environmental Leader in the Industry
Vision

We contribute to a better world by pursuing


Corporate Value

sustainability and environmental wisdom.

Perfect Vision

A Range of Sustainability Targets Minimum LEED Silver Certification Use of 100% Green Energy

Design for Environment


An effort to formalize the Environmental Aspect List of Facts and Suggestions Specific Guidelines

Set of Environment Friendly Product Development Guidelines

Created by Architect William McDonough

C2C Protocol

Ecoeffectiveness vs. Eco-efficiency

Waste equals Food

Doing Things Right

Doing The Right Things

Key Elements

Biological and Technical Nutrients


Disassembly

Green-YellowOrange-Red List
Recyclability and Recycled Content

Biological Nutrients Technical Nutrients Monstrous Hybrids

Completely Biodegradable Material No Threat to the Environment Remained in Closed-loop System Maintain its Value through Many Product Cycles Contains both Biological & Technical Nutrients Infeasible to Separate

Little or No Risk

Low to Moderate Risk

Green List
Red List
Suspected Materials

Yellow List
Orange List
Complete Assessment is Impossible

Disassembly
Should be Easy to Disassemble for Proper Recycling

Recyclability and Recycled Content

The Mirra Chair


Be Less Bad -> Consumption of Good

US$ 750/-

Mid Level Office Chair

The Design Process


Exploration Development Launch
Brainstormed on the Basic Concept Outlined High Level Specifications Product Divided into Modules DfE Weight is Calculated (Exhibit 5) Product Finalized to come in the Market

Maintenance

To Look After Any Issues Post Launch

Manufacturing
Easier to Assemble than Aeron Chair Manufacturing Line Shorter & Simpler A Completed Chair would Roll Off Every 55~60 Seconds In the Process of Implementing HMPS based on TPS

Supply Chain Management


Introduction of the Supplier to the DfE Program Emphasis on the New Design Protocol Looking for Substitutes of Nonconforming Materials Focus on the Benefits of Joining the C2C Initiative

Sales and Marketing

Publicity Focus on C2C Protocol Mirra Chair First Highly Engineered Product to use C2C Protocol A Golden PR Opportunity for both C2C and Herman Miller Team

Closing the Loop

Recycling Options

Lease the Chairs

Tap Secondary Market to Collect Used Products

Chicken and Egg Problem

The PVC Benefits


PVC is Durable, Scratch Resistant,
Easily Formed and Inexpensive

Perfect Material for Arm Pad Standard Material in the Office


Furniture Industry

The PVC Problems


Releases Toxins during Manufacturing
& Disposal

Classified as Red Material Non Compliance to C2C Protocol

The Alternative
Identified TPU (Thermoplastic Urethane)
More Scratch Resistant than PVC Raw Material Cost Twice that of PVC

PVC vs TPU

PVC
Red Category

TPU
Cost Increased by 30% C2C Database

Consistent Arm Pad Bad Press Death of 87 People Easy to Assembly

Supplier Problem

Tool Modification

The Decision
Herman Miller Decided to go with
TPU and Scrap PVC

The Outcome
Level 2 Certified Conforming
Environmental Sustainability

MBDC Cradle to Cradle Certified Up to 96% Recyclable at the End of


Useful Life

Comprised of 45% Recycled


Materials

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