Contemporary Issues

and Obama’s Leadership

Style

By
Swati Panwar
MBA II Sem
College of Engineering &
Technology
 Barack Hussein
Obama
“I’M ASKING YOU TO
BELIEVE.
Not just in my
ability to bring
about real change
in Washington…I’m
asking you to
believe in yours.”
 Leadership lessons from
Obama
1. Be comfortable in
your skin.

2. Develop your
communication skills.
3. Deliver with
passion

. 4.Practice Practice Practic

5.You will get far
with a great team.

6. Stable strategy +
flexible tactics =
victory
7. Be your own
story teller.
Marketing Strategies Used by Obama
Online Marketing Strategies :-

1. The First Time You Visit Your Site You Are Asked To Join His
Mailing List

2.Every Web Page Furthers the Primary Action to ‘Donate Now’

3.Excellent Information Architecture

4.A Blog Is Used To Communicate Messages

5.Social Networking Is Used To Maximize Exposure

6.Mobile Marketing Is Used To Further His Message

 Political positions of Barack Obama
contd.
Economic policies : -
Corporate governance
Labor rights
Equal pay
Education
Taxation
Immigration
Energy policy
Political positions of Barack Obama
Foreign policy with regard
to: -

India

China

Pakistan
 Issues

Terrorism

Outsourcing
Swiss Bank
Six Rules for Tomorrow's
Radical Innovators
1. Have a self-organization design.

2. Seek elasticity or resilience.

3. Minimize strategy

4. Maximize purpose

5. Broaden unity

6. Remember that there is nothing more asymmetrical than an

ideal.
Progress is a nice word and
Change is its motivator But
it has its enemies too.

Robert F. Kennedy
Any
Queries???
Thanks