Module Title Digital Media Platforms And Practices Keywords New media; Web 2.

0; social media; open source

Reference SCQF Level SCQF Points ECTS Points Created Approved Amended Revision No.

BS1288 SCQF 7 15 7.5 March 2010 August 2010 1

This Revision is No Longer Current

Prerequisites for Module None in addition to SCQF7 entry requirements or equivalent. Corequisite Modules Assessment Plan None. Precluded Modules None. Aims of Module To introduce students to theory and practice relating to digital media. The module will discuss how and why we go online; the uses that can be made of Web 2.0, including for knowledge management, communication and business; collaborative platforms and issues of identity, anonymity and privacy online. Learning Outcomes for Module On completion of this module, students are expected to be able to: 1. Discuss how and why we go online 2. Demonstrate an understanding of current practices and platforms. 3. Be able to engage with social networking and Web 2.0 tools. Indicative Module Content A short history of digital media. Why do we go online? How do we go online? Uses of Web 2.0, including business, viral marketing, communication and knowledge management. Identity, privacy, anonymity and gender issues online. Collaborative platforms. Open source philosophies. Gaming. Indicative Student Workload Contact Hours Assessment Lectures Practicals/Laboratories Directed Study Directed study Private Study Private study Full Time 20 12 12 Component 1 Learning Outcomes Assessed 1,2,3 Mode of Delivery The module will be delivered using a mixture of lectures, computer lab work and the use of relevant digital media.

Students will be required to produce a blog focused on a specific theme and to add to it with their own content plus critical discussions of issues arising within the module. Indicative Bibliography 1. COOK, N., 2008. Enterprise 2.0: how social software will change the future of work. Aldershot: Gower. 2. GANE, N. and BEER, D., 2008. New media: the key concepts. Oxford; Berg. 3. NEWSON, A., 2009. Blogging and other social media: exploiting the technology and protecting the enterprise. Farnham: Gower. 4. PEDERSEN, S., 2010. Why blog? Motivations for blogging. Oxford; Chandos. 5. WHITTAKER, J., 2009. Producing for Web 2.0: a student guide. 3rd ed. London: Routledge.

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