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It allows
you to multiply your income by marketing your products and services, so you can
build the business your really want and live the life you deserve.
Imagine a funnel with the wide end at the top and the narrow end at
the bottom. You want to get as many people as possible into your
funnel at the top and guide them through to the very bottom. Here's
how you do this.
For example: You sell a Teleseminar series. After the series is recorded,
you can have each call transcribed and sell the cds with the manual for a higher
price point.
A well designed funnel helps you to create and sell information marketing
products. These are products created out of material that you document or record
to be repackaged and sold to customers.
Not everyone will follow you through the funnel from beginning to end, in fact,
only a few will, but these will be high paying customers who will make you more
money in the end. Some prospects will never get past the Free items on offer, but
that's ok because you don't want those tire kickers anyway. Others will never
spend more than a certain amount with you, but they might do this for years to
come!
This is a great exercise to see your business assets at a glance, and begin to
build on them and multiply your income.
Yasmin Razaq shows small Business owners, Entrepreneurs and Coaches how to attract
new clients, increase sales and create passive income. To download a FREE ECourse
and Audio Class on Successful Marketing Online, go to
http://thecoachescorneronline.com