Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
NIKE
Just do it!
Prepared by:
Hemali anadkat (2)
Banty haldhruwala (35)
Monica mota (57)
Hiral Parikh (61)
Nishra Shah (94)
Amita Ganava
What is value chain?
• The network of firms that bring products
to market, from companies that produce
raw materials to retailers and others
that deliever finished products to
consumer. Economic value is added
through the coordinated management of
the flow of phisycal goods and
associated information at each stage of
the chain.
• We can say that a value chain is “a
string of companies working together to
satishfy market demand”
THE VALUE CHAIN:
FIRM’S INFRASTRUCTURE
SUPPORT HRM
M
AR
ACTIVITIES
GI
PRODUCT DEVELOPMENT AND TECHNOLOGY
N
PROCUREMENT
M
SERVICES
A
LOGISTICS LOGISTICS AND SALES
R G
IN
PRIMARY ACTIVITIES
NIKE ‘s Introduction:
• Nike means the greek goddess of victory
• Major publically traded sports wear and equipement
supplier base in the U.S
• Head quartered in the portland metro politen area of
oregon, near beaverton.
• World’s leading suppliers of athletic shoes and apparel
and a major manufacturer of sports equipments with
revenue in access of $16 billion USD in 2007.
• Employed over 30,000 people world wide.
Contd…
• Nike markets its products under its own
brand as well as nike gold, nike pro, nike
plus, air jordan , nike skate body,jeam
starter, and subsidaries including cole
haan, hurley international, umbro and
converse.
Support activities:
1. Infrastructure:
Diversify business portfolio with new acquisitions
Empowerment of top management.
Structure of matrix.
Focus on key countries, key factors, critical
compliances.
Drive a lean effective compliance process through
strategic knowledge, remediations and varification.
Drive a shared accountability and work place
ownership of CR compliance.
Encourage work ethics.
Financially decipilne.
Calculate risk taking.
Strong financial position with minimal long term debts.
Contd..
2. Human Resource:
core values of the companies are honesty,
competitiveness and team work.
Operates with minimum of hierarchy.
Lot of collabration and consensus decision making.
Use matrix organisation.
Balances creativity with structure and decipline.
Strong management team and good corporate
strategy in both north american and overseas
market.
Socializing
Mix of new hires and promotions
Promotions= consistency / company
knowledge
New hire employees= business minded
Contd…
Network structure.
Athelete management.
Monetoring labour audit, compliance visit, brand
audits.
Contd…
3. Technology:
First mover advantage in E-Commerce.
Diversity and variety in products offered on
the web (footwear, apparel, sporting
equipments etc).
Innovative designs in footwear enabling
customers to design their own shoes online.
AIR SOLE technology- specially used.
Contd….
4. Procurement:
Just in time strategy.
components arrive as they are needed.
finished goods shipped after leaving assembly
line.
Safety stock
buffer for lack of flexibility in supply chain.
Bullwhip effect
information about product demand gets distorted
as it passes from one entity to next across supply
chain.
Role of Inventory in the Supply
Chain:
Improve Matching of Supply
and Demand
Improved Forecasting