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Life expectancy is increasing and people want to look youthful and be active for longer

But some external factors can be damaging to our health and we cant always control them. Like pollution of water and air, smoke,

Around 90 %* of European Union citizens are exposed to damaging air pollutants from industry, vehicles at levels which may be harmful to their health

Exposure to Air Pollution (EU citizens)



Exposed Non-Exposed

Leading dermatologists and photobiologists warn that daily exposure to ultraviolet rays means the skin can age twice as quickly as skin that is protected*

*University College Hospital, Besancon, in France, Dailymail, September 2010

There are concerns about the fact that exposure to free radicals increases oxidative stress

But there are things we can do We can help our body to be ready to eliminate these substances

Our body needs fruit and vegetables



A report requested by the World Health Organisation (WHO) links adequate intake of fruits and vegetables to health*.

WHO recommends we consume 400 grams of fruits or vegetables per day. This equals 4 to 5 pieces fruits or vegetables per day.


Its just so inconvenient when you have to take 5 pieces of fruits with you to work, every single day


So it all starts with a balanced diet:

A healthy diet helps ensure that all nutrient recommendations are met
Did you know?
The Recommended Dietary Allowance (RDA)* is the daily dietary intake level of a nutrient considered sufficient to meet the requirements of 97.5% of healthy individuals in each life-stage and sex group.
* European Commission Health and Consumer Protection

A healthy diet consists of a good balance between macronutrients and micronutrients

Carbohydrates, proteins, lipids and water

Vitamins and minerals

Why are micronutrients so important?

Vitamins such as vitamin B1, B2, B3, B5, B6, B8, B12 and vitamin C contribute to normal energy- yielding metabolism
Minerals like zinc, magnesium, manganese and calcium contribute to the maintenance of normal bones


* Department of Epidemiology & Public Health London


As one element of a healthy nutritional basis, the WHO recommendation is to consume 4 to 5 pieces fruits or vegetables per day or 400 grams of fruits or vegetables, every day.

However, about half of the people of 7 European member states has a mean daily intake of less than 275 grams.*

Poor Food Choices
Eating on the run, eating mainly junk food

Bioavailability of Nutrients
Some human body conditions can inhibit absorption of some nutrients

Food Storage and Preparation Methods

Some cooking methods cause vitamin loss

Intensive Farming Practices

can lower nutritional value

Changing Nutritional Requirements

due to stress, fatigue, pregnancy

Lifestyle Factors
can have an effect on your body nutritional needs



Immune System - Skin - Oxidative Stress

We will be focusing on 3 main areas:

Our immune system Our skin Preventing oxidative stress

Our immune system

is a complex network of cells, tissue and organs
is our defence mechanism against foreign invaders, parasites, bacteria, if disorders in our immune system occur, this could lead to for example inflammatory problems

Our skin
is an essential organ - for all living beings.

Without skin, life would be impossible

Our largest organ, counting for 7% of our total body weight, the skin forms the main separation between our bodys internal environment and its surroundings.

As such, it will react to problems with both internal (disorders with our immune system) and external causes (reaction to allergens in the environment).


This layer of our skin consists of a veritable cushion of fat.

It offers both mechanical and chemical protection.


Situated underneath the epidermis, our dermis contains fibroblasts, responsible for the formation of fibres:

Collagen fibres - our connective tissue fibres, which support our skins firmness & elasticity Elastic fibres - a network that runs between our collagen fibres, which promote skin elasticity.

Oxidative Stress

How does it occur?

In our body, we can find free radicals.

They occur as part of chemical processes like breathing and can also be generated when we are exposed to cigarette smoke, polluted air

A free radical is what we call a molecule that is missing an electron. Because it misses an electron, it is highly reactive an unstable, and cannot perform its normal function.

Free radicals can become harmful to our bodys normal functioning: As a reaction to their unstable situation, free radicals can take an electron from another molecule, thus generating another unstable molecule, that in turn can no longer perform its normal function.

Step 1

Step 2

Free radical unstable missing an electron

Electron taken from functional molecule

Functional molecule can no longer perform its function

This chain reaction is also known as oxidative stress - oxidation of healthy tissue, DNA - and is linked to health concerns such as skin damage.

But luckily, there are those substances called antioxidants, which our body can use to neutralise harmful free radicals.

Antioxidants protect the functions of molecules

eeeeFree radical stabilised by electron donated by the antioxidant Antioxidant protects functional molecule by giving up one of its own electrons ee-

Functional molecule can continue to perform its function

They terminate the chain reaction by neutralising free radicals

We can increase our levels of antioxidants by adapting our food consumption towards substances that are rich in antioxidants.

By sustaining a healthy balance of free radicals and antioxidants, you can help your body to avoid the impact of oxidative stress.


Joie de Vivre*

*Get a taste for life

JVi ...
A tasty and colourful beverage

An exclusive blend of 12 fruits and vegetables

- 9 common European fruits & vegetables: carrot, white and red grapes, apple, pear, tomato, watermelon, mango and olive oil - 3 more unique, imperial fruits: wolfberry, sea buckthorn and acerola

Containing carotenoids, naturally present in the fruits and vegetables above Rich in vitamin C & copper and a source of biotin

A Vibrant Colour
The bright colour found in many fruits and vegetables is an expression of the presence of interesting vitamins, minerals and phytonutrients.

JVi gets its bright colour mainly from the carrots and tomatoes it contains:
Carrots get their orange colour from -Carotene, while tomatoes are red thanks to Lycopene.

Did you know?

Carotenoids, like Lycopene and -Carotene, are a family of more than 600 pigments responsible for the bright colours of many a nutrient. -Carotene, and other carotenoids, are vitamin A precursors. Your body can receive vitamin A directlym or via conversion to vitamin A via the precursors.

Why Olive Oil?

Is there a reason why we included olive oil in this tasty beverage? Yes! Olive oil helps to increase the absorption of the fat soluble vitamins, minerals and phytonutrients, present in JVi.

Did you know?

Oil is lighter than water, so it will rise to the surface. This is why you may see oily particles floating on the surface of your JVi. This is easily solved: Just shake well before use to have a perfect blend!

Imperial Fruits
We all know and love the more European fruits and vegetables used in JVi, but what do you know about these imperial fruits?


Sea Buckthorn


They are less known in the European region, but have been used for centuries in several exotic cultures, where they are known for their high content of vitamin C.

Wolfberry or Goji Berry

Its bright, orange-red coloured berries contain between 10 to 60 yellow seeds
These berries are traditionally used in Asia & Southeastern Europe Wolfberry is listed in Pharmacopeia of the People's Republic of China (2000) 405 scientific publications so far cover the various aspects of this fruit

A cherry-like, 3-lobed, bright red fruit, containing several small seeds.

Mature fruits are soft and tasty and contain 80% of juice
Originate from Yucatan (Mexico)

One of the richest known sources of vitamin C *

Already 286 scientific publications talk about this fruit

* Acerola Juice The richest known source of vitamin C, The Journal of Pediatrics, 1956

Sea Buckthorn
This pearl-shaped, yellowish-orange fruit is harvested every year from August to October These berries are traditionally used in Tibetan and Mongolian cultures

Sea Buckthorn is called wonder plant in Asian countries

No less than 439 scientific publications are available on this fruit

JVi Benefits
Protection of cells from oxidative stress
Vitamin C and copper contribute to the protection of cells from oxidative stress

Normal function of immune system

Vitamin C and copper contribute to the normal function of the immune system

The skin
Vitamin C contributes to the normal collagen formation for the normal function of the skin Biotin contributes to the maintenance of normal skin Copper contributes to the normal skin pigmentation

Would JVi be something for me?

JVi can be enjoyed by everyone in your family!
It is there for anybody who:
wants to increase their daily servings of fruits & vegetables is frequently exposed to free radicals

is interested in raising their Skin Carotenoid Score

Convenient and easy

JVi is specially created to be a convenient way of making sure you get interesting amounts of vitamins, minerals and phytonutrients, each and every day.

Complementary products
Nu Skins ageLOC range Protect your skin from the inside with JVi and use the benefits from our ageLOC skin care product range to complete your skin care regimen also from the outside. Marine Omega With Omega-3 fatty acids; DHA contributes to normal vision and brain function, and EPA and DHA contribute to the maintenance of normal heart function. LifePak+ Providing you with vitamins, minerals and phytonutrients in support of nine important functions.

Scanner certified!
Our Scanner instrument measures carotenoids in your skin. JVi contains the needed carotenoids to ensure a positive effect on your Skin Carotenoid Score after only 90 days.

Offer yourself some Joie de Vivre!

Available in our webshop as of March 2014
In all European markets, except Turkey