Heinz India

Akanksha Kanojia 32219

Rolika Sharma 32243
Mission statement of the
company
As the trusted leader in nutrition
and wellness, Heinz - the
original Pure Food Company - is
dedicated to the sustainable
health of the people, the planet
and our Company
 Values at Heinz
• Passion To be passionate about winning and about our
brands, products and people, thereby
delivering superior value to our shareholders
• Risk Tolerance To create a culture where
entrepreneurship and prudent risk taking are
encouraged and rewarded
• Excellence To be the best in quality and in everything
we do
• Motivation To celebrate success, recognizing and
rewarding the achievements of individuals and
teams
• Innovation To innovate in everything, from products to
processes
• Empowerment To empower our talented people to
take the initiative and to do what’s right
• Respect To act with integrity and respect towards
 About the company
• Started in the year 1994 by taking over the
Family Product Division of Glaxo.
• Head office is at Mumbai.
• Branches in Mumbai, Delhi, Chennai and Kolkata
• Factories at Aligarh and Bangalore.
• Six co-packers who pack /manufacture our
products based on our recipe, under our
Technical & Quality Assurance supervision.
• A Dedicated work force of 860 direct employees ;
about 390 Management staff and 470 Non-
Management staff
 About the company
• It is one of the fastest growing FMCG
• Product :
– Heinz Tomato Ketchup
– Heinz Kitchen Klassics
– Glucon D
– Complan
– Nycil
– Sampriti
• Zero debt company
• CEO of Heinz India is Mr.Thiruambalam
• VP HR is Mr.Mohan
•

•
Platinum
Jubilee
1933 –
2008
 World-Wide offices
• It has office in the following countries:
– ASIA - People's Republic of China, India,
Indonesia, Philippines, Hong Kong,
Japan, South Korea, Thailand, Republic
of Singapore
– Europe - Ireland, Italy, Greece, The
Netherlands, Belgium , Germany,
France
– South America – Venezuela, Costa Rica
– Africa - Botswana, Zimbabwe, South
Africa
– Australia and New Zeeland
– Canada
 Areas of business-
Manufacturing
•MANUFACTURING - FASTER, BETTER, CHEAPER
• Dr Pardeep K Batra, VP-Operations
• Approx 50 years of ‘bonding’ with 80000 milk shed farmers
•Quality Systems aligned to

• H J Heinz quality policy

• ISO 9001:2000 quality management system
• Quality Risk Management Process (QRMP)
•Compliance & Adherence Monitoring Tools

• Periodic Internal audits

• Periodic External Audits
• Regulatory Inspections
• Global Audits
• System Compliance Audits
•

•
Manufacturing capacity
 Purchases/Procurement
• 94% of raw materials agri based; availability and price remain highly
volatile due to
– High dependence on under-developed agriculture (yields,
practices, markets…)
– Effects of changes in climate , cropping pattern (cash crops)
– Government control (MSP, EXIM policy)
–
• Demand is outstripping Supply in a country as large as India
with rising population and income levels.
•

• All procurement is local except for some DMH, Tomato paste, HTK lug
caps & Apocarotenal (Total value of imports is about Rs 200MM
(US$ 5 MM)
•

• Very high import tariffs (30% on agriitems, 20% on DMH

clubbed with strong $ makes imports unviable.
•

• Weak supplier base in many categories (glass: monopoly vendor,

plastics – Reliance, Printing, DMH, ……)
 R&D
• Complete Technical Infrastructure
– Specialist/experts in categories
– Facilities in house supplemented by best
externally
– Network- Leading Scientists, Authorities
and Institution
– Linked to Global Innovation
• Strong track record
– Products
– Ideas
– Business support – Marketing, Legal
• And Integration with Sales team
–
 Finance – Area of business
•Controlling and reporting
• Monthly reporting of actual financials to WHQ
• Compilation of Indian financials and liaison with the statutory
auditors for audit
• Interface with Heinz Italia/Europe for all reporting requirements
as their subsidiary
• Custodian of company fixed assets
• Compliance to Heinz Financial policy and other accounting
pronouncements
•Planning and reporting

• Compilation of monthly forecasts based on inputs received

from Sales, Marketing & Supply Chain – upload of reports to
WHQ
• Analysis of actual spends – comparison of variances –
identifying gaps and following up on corrective actions taken
• Preparation of Annual budget – setting of standards for the
year – inputs from R & D on new products
• SKU control including gross margins for new products/line
extensions
•
 HR – Area of business
Guiding principles
•

• People are our greatest asset- both tangible and intangible

• Leverage the Talent Advantage
• Transformative growth requires transformative mindset
• An open, empowered mind delivers outstanding results
• Listen to People and they will listen to you
• Age Group : 62% of Employees are between 20 to 35 yrs age group.
• Average Age : 34 Years
• Feb 2009 head count is 416 Management staff against 372 in Jan.2008
Innovate to attract and retain talent (Target 96% occupancy)
•

• Unique Talent Management Processes involving ‘larger leadership’ with added

focus for development & growth interventions for Probable High Potentials
and Vital Contributors
• Leverage ‘most localized global company’ & “ Leadership from within” stature.
• Innovative and differentiated C&B (local RSI) and People Policies
• Fun at work – a “serious agenda”
• Develop Line Managers as People Managers to take ownership of his/her
people’s interest
• Focus on building a robust two way PMD
 Market Analysis
§ Complan fastest growing brand in milk food
energy category, even with 45% price premium
§ Glucon-d user base of 40 million users in India
§ Nycil, pan India consumer franchise of 16 million
users
§ Glucon-d market share 70% in India
§ Nycil share of 40% in the prickly heat powder
segment
§ Complan market share of 14% in India
§ Growth of 40% in last quarter
§ Target to become a 1000 crore company by 2011
and 2500 crore by 2013 being an 800 crore
brand currently
 Press releases / News
results
• 1st September 2009 - Heinz India forayed in the ready-to-
eat (RTE) Indian maincourse food category with the
launch of a new range of four Ready To Eat Meals. The
range includes Amritsari chole, Awadhi dal fry etc. under
the brand name, Heinz Kitchen Klassics
• It wants its prickly heat powder to be taxed at 8 per cent, as
supplies to drugs and medicines, rather than 20 per cent,
as demanded by the state government under the Kerala
General Sales Tax Act, 1963
• Glucon-d has been voted the most trusted cold beverage in
India
• 2nd most trusted beverage brand
• New product - breakfast cereals under the brand Complan
CSR
 CSR
• HNFI - Heinz Nutrition foundation India was founded in
1997 as a non profit trust to advance the knowledge and
practice of nutrition
• Based on such a mission ‘The Foundation’ functions
as follows:
a) Spreading latest information by way of a Newsletter
b) Undertaking the funding of small but seminal research
projects
c) Facilitating and promoting nutrition education and
awareness by taking part in and or conducting nutrition
conferences
 Culture / HR policies
• People development interventions: Cover 75% of
Management staff with atleast10% getting
‘international exposure
• Innovative and differentiated C&B (local RSI) and
People Policies
• Engagement survey- Ranked No. 2 as most
admired Food & Beverages company; strong
leadership and high people focus
• Age Group : 62% of our Employees are between
20 to 35 yrs age group
• One Team One Dream campaign
 HR – People practices
• Strong Performance Management Process
• Cross Functional Exposure
• Early Responsibility
• Global Interface (frequent interaction with global
teams)
• Rewards and Recognition
• Work life balance
• Fun at Work activities
• Flat organization
• Focus on employee development
 Talent banding
Ø Objective :
• To identify our talent profile and lay down appropriate
development, retention and recognition interventions
for specific individuals
•

Ø Methodology :
• Feedback from Functional Heads on the basis of the
‘Performance – Potential Matrix’
•

Ø Scope :
• All Executive and Managerial associates
• Top 5% of Distributor/Outsourced Sales personnel and
Workmen
•
Ø Deliverables :
• Growth plans for High Performers & Vital Contributors
(select)
• Opportunities to expand roles and take up challenging
projects
• Structured learning through in-Company
projects/assignments
• Nomination to high-value Training Programmes conducted
 Summer internship
• Selection : Interviews for campus recruitment
• Functions: Sales & Marketing, HR, Finance, Supply Chain
and Operations Management
•
• Projects in Mumbai HO / Branch Offices / Non-metro
towns / Factory in Aligarh, UP
•
• Real time projects guided by Mentors from respective
functions
• Project presentations to functional heads
•
 Challenges
• Today's business environment is particularly
challenging and the endeavor of Heinz is to become
an even sharper, quicker, and more nimble global
food company. Their opportunities and challenges
include

– A requirement to develop more innovative

products to satisfy changing eating trends;
– Utilizing their global reach to serve and satisfy global
consumers and customers;
– The need to satisfy consumers desires for high-
quality, great tasting, nutritious foods that are
quicker and easier to prepare
– To make people their most productive and
valuable asset
– To identify and enter new markets
•
THANK YOU