trendwatching.

coms DECEMBER 2013 Asia Trend Bulletin

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

trendwatching.com/asiapacific/trends/5trends2014

1. SPACE STRAPPED

Small innovations. Big opportunities.

2. SECONDHAND STATUS 3. FAITHFACTURING

Keep the (modern, urban) faith.

First time consumers trading up and trading in.

4. CROWDCRACKED

How civic-consumers are tackling Asian metropolises.

5. MADE LIVABLE IN CHINA

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Why Chinese consumers are rushing to health hacks.

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 2

This is Just a short eXtract. Read the FULL Trend Bulletin (for free!)
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

1
SPACE STRAPPED
In perpetual discomfort and dissatisfied with increasingly scarce and ever-smaller living space, 2014 will see many Asian CITYSUMERS turn their attention to smaller, affordable and well-designed brand solutions.Think small: compact, foldable, stackable, modular, vertical, cantilevered, portable, flexible, even hidden solutions that make Asian micro-living as effficient as possible.

Small innovations. Big opportunities.

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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

IKEA: Make Space Better

Campaign highlights compact furniture solutions
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

Peruri 88
Vertical micro-city in Jakarta

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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

Daewoo
Mini wall-mountable washing machine and ultra-slim fridge
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

YOY
Art works featuring life-sized furniture images double as chairs
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

Apostrophys: Living in the City

Micro-home prototype

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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

30%

Leases on Beijings Finance Street cost an average of USD 137 per square foot a year, 30% more than the USD 104 per square foot buyers pay on Fifth Avenue, Manhattan.
- Jones Lang LaSalle, October 2013

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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

10

KAIST: Armadillo-T
Electric car folds in half to save space on streets
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

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2
SECONDHAND STATUS
First time consumers trading up and trading in.
Asias newly emerging affluent middle class consumers are eager to try the latest and best: but many still have limited personal spending power. In 2014, watch as they access the next best thing: SECONDHAND STATUS. Whether buying markeddown luxury items, secondhand (design) fashion pieces, or consumer electronics, they will seek status at a more affordable price point.

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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

12

YNew
Indias first consignment store re-sells used electrical devices
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

13

In 2013, over300new secondhand luxury stores opened in China, including in second tier cities such as Changsha, Hangzhou and Chengdu, with sales of approximately CNY3 billion (USD 4.94 billion).
- Fortune Character Institute, October 2013

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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

14

Duriana
Find, chat and buy with local sellers

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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

15

GreenBug
Mumbai nonprofit runs stores specializing in pre-used goods
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

16

Milan Station
Secondhand luxury booming in China

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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

17

Chic Stash
Concierge service makes secondhand fashion convenient
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

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3
FAITHFACTURING
Keep the (modern, urban) faith.
From Jakarta to Jaipur, many young and affluent Asian consumers are becoming increasingly liberal, try-out-prone and urbane yet faith remains a cherished part of their identity.In 2014, age-old faiths are reinvented, with help from faith-based products, services and media tailored to modern lifestyles, technologies and expectations.

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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

19

Crescentratings: Crescent Trips

App helps Muslim travelers keep prayer times
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

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Peace Mobile
Islamic smartphone contains religious apps and curated content
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

21

Ganpati Darshan
App livestreams temple ceremony

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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

22

Subway India
Sandwich chain creates offerings for Jain customers
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

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64%of young Millennial consumers surveyed in China and India want to keep their traditional (or inherited) religious observations, despite globalization.
- JWT, September 2013

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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

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Hijabella and Laiqa

Indonesian magazines celebrate hijab fashion
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

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4
CROWDCRACKED
How civic-consumers are tackling Asian metropolises.
In 2014, younger generations of Asian civic-consumers will no longer blithely accept the status quo. Instead empowered by digital technologies, new platforms and democratized access to information theyll aggregate their power and knowledge to create innovative new solutions to shared problems, whether on a micro-local or national scale.

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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

26

Bribespot
Crowdsourced portal tracks corruption in Thailand
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

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Between 2010 and 2012, Chinas citizens exposed156 corruption cases via new media (Weibo, net forums), twice that of traditional media reporting.
- Chinese Academy of Social Sciences, June 2013

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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

28

Google: Crisis Map

Flood victims in the Philippines and India turn to Google platforms
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

29

Code for India

Online platform empowers users to collaborate with local public service providers
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

30

UP Singapore
Civic hackathons help source urban solutions
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

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5
MADE LIVABLE IN CHINA
Why Chinese consumers are rushing to health hacks.
From dense, unpredictable smog (Beijings Airpocalypse being just the most notorious example), to ever-more-regular stomach-turning food scandals; and, in the extreme, hearing of the rise of cancer villages, daily life for many Chinese citizens can be an intense challenge. No wonder Chinese consumers will embrace innovative, effective health and safety solutions in 2014.

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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

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Breathing Beijing air for just one day can be equivalent to smoking21 cigarettes.
- Xinmin Weekly, February 2013

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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

33

pH Conditioner Skyscraper
Floating units clean and neutralize air

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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

34

Panasonic: Jing-ling
Compact air purifiers for tabletops

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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

35

Smart Air Filters

Site offers DIY-assembled air filters

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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

36

Frog Design: AirWaves

Connected face mask collects location-specific air pollution data
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

37

Danger Maps
Online mapping system tracks environmental hazards
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

38

Chen Guangbiao
Cans of oxygen combat polluted city streets
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

39

Breathing Bicycle
Beijing resident creates breathing bicycle
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

40

Studio Roosegarde: Smog

Electrostatic system sucks up Beijing smog
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

41

This is Just a short eXtract. Read the FULL Trend Bulletin (for free!)
www.trendwatching.com/asiapacific/trends/5trends2014/

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

42

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