BTEC National Level 2

Research for Creative Media Production

(whole) Unit 1 Core Unit
The Canterbury High School

Set date: Deadline Date: Assessor: Mr R Morse/Mrs C Swain

Assesment Evidence: By the end of the assignment you should have: Notes/images of examples of films researched Annotated primary and secondary research Evidence of planning notes/brainstorms/lists/scripts/treatments

Learning Outcomes :on completion of this unit a learner should:

Know about research methods and techniques Be able to use research methods and techniques to investigate an existing media product Be able to use research methods and techniques to gather material for a media production Be able to present results of research

Final Grade
Pass Merit Distinction

Scenario: Research underlies all media production, whether it be to gather materials for the content of a new production, assess technical and logistical requirements, or to establish the commercial viability of a proposed new product. Research is also undertaken into product sales and audience activity (what people buy, watch, listen to, and log on to, why they make the choices they make, what they like or dislike etc) in order to help media production companies decide what they want to make and how best to place their products in the market or the programme schedules. This audience research is also vital to advertising companies. Whatever the purpose of the research, the basic methods employed are much the same.

Student Name
Assignment 1 Know

about research methods and techniques

You will: For a Pass: Outline what primary and secondary research is. Outline qualitative and quantitive research methods. You will not use much detail.

Assignment 1

P1 M1 D1

For a Merit Describe what primary and secondary research is. Describe what qualitative and quantitive research methods are. You will use some examples in your description You will discuss some of the techniques used in research collection For a Distinction Evaluate primary and secondary research Evaluate the qualitative and quantative research methods. You will use detailed examples in your description You will write about the strengths and weaknesses of the techniques used in research collection Some techniques used for research collection Techniques: using libraries; using the internet; reading; searching archives; interviews; observations; questionnaires; surveys; focus groups; recce

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Student Name Assignment 2 Be able to use research methods and techniques to investigate an existing media product

P2 M2 D2

Research the phenomenon and history of social networks. Focus on the audience of the products and compare the social networking sites with each other. Present your research
You will: For a Pass: Use primary and secondary research techniques outlined in task 1. You will not use much detail. You will present your results basically

P4, M4, D4

For a Merit Use a variety of research methods and techniques Collect as much information as you can Decide what information is relevant Source and reference all the research that you collect. You will present your results imaginatively You will present your results with some detail in the form of data. You will discuss the processes you have gone through in collecting your research. You will discuss some of the techniques used in research collection

For a Distinction Use a wide variety of research methods and techniques. Your research will be used to good effect. Evaluate the importance of your research you have collected. You will source and reference all of your research in a suitable way, eg, bibliography You will present your results imaginatively You will present your results in suitable detail. Discuss the main findings with your results.
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Student Name
Assignment

Be able to use research methods and techniques to gather material for a media production
You have been asked to produce your own new social networking platform for teenagers. It can be on topic, photography, video game, music, film. You must use all your knowledge from the previous tasks to gather all the material you will needed to produce the platform.

P3 M3 D3

P4, M4,D4

Present your research. You will: For a Pass: Use primary and secondary research techniques outlined in task 1. You will not use much detail. You will present your results basically

For a Merit Use a variety of research methods and techniques Collect as much information as you can Decide what information is relevant You will present your results imaginatively You will present your results with some detail in the form of data. You will discuss the processes you have gone through in collecting your research. You will discuss some of the techniques used in research collection

For a Distinction Use a wide variety of research methods and techniques. Your research will be used to good effect. Evaluate the importance of your research you have collected. You will source and reference all of your research in a suitable way, eg, bibliography You will present your results imaginatively You will present your results in suitable detail. Discuss the main findings with your results
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BTEC National Level 2 the evidence must show that To achieve a PASS grade
the learner is able to:

Grading criteria Unit 1: Research for creative Media production To achieve a MERIT grade the evidence must show that, To achieve a DISTINCTION grade the evidence must in addition to the pass criteria, the learner is able to: show that, in addition to the pass and merit criteria, the learner is able to:

P1: outline research methods and techniques [IE, CT] P2 use appropriate research methods and techniques to carry out research into an existing media product [IE]

M1: describe research methods and techniques with some detail and with reference to appropriate illustrative examples M2: use research methods and techniques competently to carry out reliable research into an existing media product M3:. use research methods and techniques competently to carry out reliable research for a proposed media production M4: competently present research results with some detail

D1: evaluate research methods and techniques with reference to precise and detailed illustrative examples D2 : use research methods and techniques skilfully to carry out substantial research into an existing media product D3 : use research methods and techniques skilfully to carry out substantial research for a proposed media production D4:skilfully present research results with substantial detail.

P3: use appropriate research methods and techniques to carry out research for a proposed media production [IE] P4:present research results Summative assessment

Tutor: Date: Learner to sign to show all work is your own and authentic.

Date: