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OGrady,Molly,DGH1,firstdraftbusinessproposal

HalfEatenStudios

TempoTwist BusinessProposal2014

Definitionofidea: TempoTwist Aplatformgameinwhichyoumanipulatetheworldtorevolve aroundabouncingball. Theplayermaneuversplatformstopreventthebouncingballfrom fallingiftheballfalls,theplayerloses.Alongthewaytheycanrun intocollectiblestoboosttheballsbounceheightorextendthe ballsairtime. ThegamewillbedevelopedusingUnity3DEngineandmade availableforiOS,Android&Windowsportabledevices.

OGrady,Molly,DGH1,firstdraftbusinessproposal

CGDesign: TEAMROLES a)Business 1.Projectlead MatthewRedmond Matthewwillensurethatallroleshavebeenfilled andthateachteammemberwillbeincommunicationwith eachotheratalltimes.Weeklymeetingswillbeheldwherewewill updatehimonourprogressaswellasbringupissuesthatwill affecttheprojectasawhole. 2.Accounts/Finance MollyOGrady Afilingsystemforinvoices,pettycashandother expenses(billsetc)willbeorganised.Physicalcopiesofall expensesmustexistaswellasdigitalcopies,foronlineinvoicesa physicalcopymustbeprintedforfilingpurposesandforphysical billsandinvoicesitmustbescannedforbackup. Applicationfortaxexemptstatus http://www.revenue.ie/en/tax/it/reliefs/artistsexempt ion.html 3.PR/Marketing JessicaBressan 2ndyearMarketingstudentinternwillusepeer networktoplaytestaswellaspromotethegame.Hassuggested tournamentoncollegecampustolaunchtitleandgiveprizes,e.g. downloadcodes,chocolate,abouncyballsignedbythestafffor noveltyfactors.Thiscandoubleupasaclassassignmentforher andassuchfundingwillbepartiallyprovidedbythecourse.

OGrady,Molly,DGH1,firstdraftbusinessproposal

Salary: Thereareatpresenttwoemployees,MollyOGradyand MatthewRedmond,bothworkingforfree.Tosaveontheoverhead coststheywillbeworkingfromhomeandusingtheirown computersandoverallresources.Thisdramaticallylowersthe needfortravelandhardwarecosts. Aprogrammerandmusiciansmayberequired.Armitage Shanksareatwopieceband(guitar,piano,ukulele)whohave agreedtorecordthemusicforfreeaslongastransportcostsare covered.Theyhaveagreedtoappearatpromotionaleventsatno costastheywillbeselfpromoting. Programmerwillcostapprox.400perweekforthe3months thatwereworking.Willbemostlyneededduringproductionand postproductionasaprototypeisalreadyfunctioning(approx.46 weeks).Availableuponrequest.

Hardware/Software Inordertopublishforthedesiredmobileplatforms aUnityProlicensewillbeessential.Aprolicense(1,140or 57/monthsubscription)willallowlicensetopublishforWindows

OGrady,Molly,DGH1,firstdraftbusinessproposal

devicesasstandard,aseparatelicenseforiOSandAndroidmust bepurchased(1,140std.or570upgradepriceforeach). Inordertopublishforalldesiredplatforms,thetotalcostwillbe:


1,140 570 570 + 2,280

OfficeCosts Officenotnecessaryforwork,employeesworkfromhomeand meetingscantakeplaceonline.DublinCityLibrariesoffer conferenceroomsshouldmeetinginpersonbenecessary. Recordingstudiospecsandcosts:

Expenses Studiorent:seeabove Transportcostformusicians:petrolcosts Softwareexpenses: PhotoshopCS2(Photoediting,freelicense) Autodesk3DSMax(Modelcreation)

OGrady,Molly,DGH1,firstdraftbusinessproposal

Audacity(Soundediting) Reason(Soundediting)

Googleplugins(wordprocessing,spreadsheetsetc):no cost Total: Programmer: 16002000 Unity: 2280 Reason: 225 Studio: 350(10hours) Autodesk: 250/mth Transport: 200 Miscexpenses: 500 Promotion:500. Total : 5,9056,305

OGrady,Molly,DGH1,firstdraftbusinessproposal

Marketing/PublicityandBusinessModel Collegecampuses.Promotionaldays"Freeappoftheday".Cost forfinalproduct:iOS0.99,trialversionavailablewithads (revenue)onGooglePlay1 Thebusinessstrategyistoincreaseourmarketsharethrough promotiontoincreaseprofitsreturned.Inordertogettothetopof theappstoresmoredownloadsneedtobeprocessedso opportunitiestoallowuserstodownloadforfreeinsomecases(on specificdays.Informgamenewssitesthatfeaturefreeappofthe dayarticlesaboutfreedayswhichwillallowthegametoachieve moredownloadsthusreachinghigherontoplistsforbothfreeand paid) Theoppositemodelwhichwouldinvolveasmallnichemarket sharecanreturnprofitshoweversinceourgameisinthecasual genreandhopestohavebroadappealthisstrategyisthebest. TEAMROLES b)Art/Design 1.Storyboardartist:conceptart,narrativeprogression, ludonarrativeharmony MollyO'Grady 2.Characterdesign:conceptart,colour MatthewRedmond 3.Level/Environmentdesign:assetmanagement,level progressionlayout MatthewRedmond 4.3DSMaxmodels,environmentobjects MatthewRedmond 5.Photoshoptexturesformodels,icons,decals,logos MollyO'Grady 6.UIdesign:GUI,maps,menu MollyO'Grady&MatthewRedmond
1

http://www.forbes.com/sites/ayoomojola/2013/09/26/iosisforrevenueandroidisforads/(DOV:20.12.13)

OGrady,Molly,DGH1,firstdraftbusinessproposal

7.Sounddesign:composition,editing,compression, application Producer:MollyOGrady Composer:ArmitageShanks,allmusicwillremainpropertyofHalf EatenStudios TEAMROLES c)Technical 1.Programming:controlsandgameplay MollyO'Grady,MatthewRedmond&others.Programmerssalary coveredabove 2.Flash None 3.Mobile Buildwillbeexclusivelyformobileplatforminitially.External programmersproficientinmobiledevice/touchscreencodingwill berequired 4.Testing
Target:handhelddeviceusersages5+ Gamers:positivefeedback Thestyleofthegameisreminiscentofotherfamiliargameconceptsandstylesso thosewhoalreadyplayalotofgamesareabletoassociateitselementswithothertitles andassuchimmediatelyfindarapportwiththeconcept Kids:Verypositivefeedback Themaincharacter(aball)isafigurethatallkidscanimmediatelyassociatewithplay andwiththeadditionofitbouncingaddsaphysicsdimensiontothegamewhich intriguesthemfurtheronaplaylevel.Duetothefactthatthemajorityofchildrenofthis generationaretechsavvythecontrolschemeisimmediatelypickedupon,meaningthat tutorialsareagainverysimpletoimplementandcanconsistof1line:Thebuttonsare AandDpressSPACEtostart. Nongameradults:Intrigued Thecasualgamingmarkethasbeentakenoverbyadultswithseeminglylittleinterestin gaminghavebecomethetargetmarketformostgames.AccordingtotheEntertainment SoftwareAssociationtheageoftheaveragegameris30andconsideringouroverall targetmarketisownersofportabledevices(suchassmartphonesortablets)thosewith

OGrady,Molly,DGH1,firstdraftbusinessproposal

adisposableincomearethekeytargets.Givingthesenongameradultsareasontodo somethingotherthanchecktheiremailontheirphoneortabletwillallowinfiltrationof theirdailyschedule.Sincethecontrolsaresimple,andtheconceptisphysicsbasedand somewhatgroundedinrealitywewerenotsurprisedthatnongameradultspickedup theinstructionsimmediatelyandhadfunexperiencingthefeedbackandchallenge involved.Playisessentialtoallhumans,sonongamersaremissingafundamentalpart ofthehumanconditionandassuchourgamewillbewelcomedforplay,assomething newandsomethingfamiliar.

FuturePlans
Forthefuture,otherendlessrunnerscanbedesignedsothatthestudiocanmakea nameforitself,inthesamewayKing.comhasspecialisedintypicalcasualpuzzleswitha uniquestylesotoodowewanttocreatecasualreflexgames.Intergameadvertisingwill cutcostsandofferrewardsforplayingothergamesinourseries.Thiswillallowusersto playourgamesforfree,ultimatelybecomingadvertisinginthemselves.Offeringfree copiestoreviewerswillgeneratewordofmouthwhichisthemosteffectivewayto monetiseonanappbasedgame.Thereisalotofcompetitionwithintheappmarketwith newappsbeingaddedeveryday,andifittakes1000freecopiesofthegametosell1000 thenitwillwork.Evenforeveryfreeappdownloadedtheadrevenuealonewillcover thecosts.Thiswillallowforcontinuousincomeforthecompanyallowingustouse theseprofitsforfutureprojects.

OGrady,Molly,DGH1,firstdraftbusinessproposal

ProjectTimeframe

OGrady,Molly,DGH1,firstdraftbusinessproposal

UIconcept

Logo

OGrady,Molly,DGH1,firstdraftbusinessproposal

SurveyUserFeedback

OGrady,Molly,DGH1,firstdraftbusinessproposal

Marketresearch Target:handhelddeviceusersages5+ Gamers:positivefeedback Thestyleofthegameisreminiscentofotherfamiliargameconceptsandstylessothosewho alreadyplayalotofgamesareabletoassociateitselementswithothertitlesandassuch immediatelyfindarapportwiththeconcept Kids:Verypositivefeedback Themaincharacter(aball)isafigurethatallkidscanimmediatelyassociatewithplayandwith theadditionofitbouncingaddsaphysicsdimensiontothegamewhichintriguesthemfurtheron aplaylevel.Duetothefactthatthemajorityofchildrenofthisgenerationaretechsavvythe controlschemeisimmediatelypickedupon,meaningthattutorialsareagainverysimpleto implementandcanconsistof1line:ThebuttonsareAandDpressSPACEtostart. Nongameradults:Intrigued Thecasualgamingmarkethasbeentakenoverbyadultswithseeminglylittleinterestingaming havebecomethetargetmarketformostgames.AccordingtotheEntertainmentSoftware Associationtheageoftheaveragegameris30andconsideringouroveralltargetmarketis ownersofportabledevices(suchassmartphonesortablets)thosewithadisposableincome arethekeytargets.Givingthesenongameradultsareasontodosomethingotherthancheck theiremailontheirphoneortabletwillallowinfiltrationoftheirdailyschedule.Sincethecontrols aresimple,andtheconceptisphysicsbasedandsomewhatgroundedinrealitywewerenot surprisedthatnongameradultspickeduptheinstructionsimmediatelyandhadfunexperiencing thefeedbackandchallengeinvolved.Playisessentialtoallhumans,sonongamersaremissing afundamentalpartofthehumanconditionandassuchourgamewillbewelcomedforplay,as somethingnewandsomethingfamiliar.