Ahsanullah University of Science and Technology School of Business Program: MBA

Semester: Spring 2011 ourse ode ! Title: MBA "#1 Mar$eting Management

Su%&ect: 'eveloping Mar$eting Strategy and Plans

Prepared (or :

Prof) Sira&uddaula Shaheen 'ean* (aculty of Business ! Social Sciences

Prepared By :

Satish

ha$ma

+' ,o)0-)02).1)02"

/) Mar$eting functions of an organi0ation starts only after production) 'o you agree1 23plain Ans: 4Mar$eting functions of an organi0ation starts only after production5 I am not agree with this statement because of marketing function is always do before and after the production. Belo6 sho6 the set of mar$eting function ma&or points 6hich can e3press actual assessment %efore or after production for follo6ing statement) 1. Marketing Research- Doing before and after the production. 2. Product Planning and Development- Doing before and after the production. 3. Buying and Assem ling- Doing before and after the production. !. Packaging- Only after Production ". #tandardi$ation and %rading- Only after production &. Branding- Before the production. '. Pricing the Product- Before the production (. Promotion o) the Product- Only after production *. Distri ution- Only after production 1+. #elling- Only after production 11. #torage and ,arehousing- Only after production 12. -ransportation- Only after production