WEB 2.

0 Talent Acquisition Summit

Sept 16, 2009
 Agenda
 LinkedIn –
Professional Networking

 Goal: Bert Zevzavadjian

LinkedIn Corporate Solutions
Share how corporations and
New York City | Internet
enterprise organizations are
Public Profile:
leveraging LinkedIn’s technology
http://www.linkedin.com/in/bertzevzavadjian
and data assets to find and hire
Connections: 381 Recommendations: 6
better (passive) candidates, faster
Email: bzevzavadjian@linkedin.com
and more cost-effectively.
Phone: 201.290.2902

 LinkedIn Talent Advantage:

Product Specifics

 Q&A
 The largest global professional network
Network Membership & Reach Latin America
Europe 3%
 Over 47 million professionals 24%

 ~2 million new members/mo

 ~1 new sign-up per second
 200 countries Asia
8%
 English, Spanish, French and
German Africa
1%
 150 industries
 Members from all five hundred Middle East
1%
of the Fortune 500
Oceania
2%
Other North America
0% 61%

*As of January, 2009

 Who is on LinkedIn?

Source: Research Firm Anderson Analytics, Oct. 2008

 LinkedIn Network Demographics
The network is affluent, influential and passive.

Household Income
• $139k average

Age Range
• 25-54 84%

College educated
• 90%

Passive Candidates
• 90%

Unique Audience Composition

by Household Income (USD)
Source: Nielson @plan Fall/Winter 2008
 How Professionals Use LinkedIn
LinkedIn helps you exchange
knowledge, ideas, and
opportunities with your trusted
business contacts.

 Build Your Personal &

Professional Brand

 Strengthen Professional
Relationships

 Share Business Knowledge

 Hire & Search for Jobs Example of a member’s LinkedIn home page –
a customized professional dashboard
Evolution of Talent Advantage …

A Talent Acquisition solution

built by Corporate Recruiting Teams
for Corporate Recruiting Teams …
LinkedIn Talent Advantage is a talent acquisition
solution that enables corporate recruiters the ability to
find and hire better candidates, faster and more cost-
effectively.
LinkedIn Talent Advantage
 The Advantage of Using
LinkedIn Recruiter for Passive Candidates

Identify & contact Reduce 3rd Collaborate

hard-to-find party spends better with
professionals & time to hire your team

UNAVAILABLE to 3rd party agencies & staffing firms

http://talent.linkedin.com/trimble-video-testimonial
Attract the best candidates with
precise matching and effective viral
distribution of job postings
 Automated Talent Matching
 Accurate and well-qualified
profile data targets jobs to the
right professionals

 A proprietary matching
algorithm auto-generates a list
of strong candidates for the
position

 An ad is automatically created
and displayed, with 3,000
impressions on LinkedIn, to
passive and active candidates
with relevant profiles
 Unique Experience for Job Seekers

 Candidates see how they are

connected to the company,
recruiter, or hiring manager
 Gain insight into the company
 Ask questions of existing
employees
 Better prepare for interviews
 Quick links to company profiles
or LinkedIn® Custom Company
Profiles™ provide relevant
insights
 Powerful Distribution
and Referral Hiring
 Network connections enable
effective referral hiring and
“super-viral” forwarding
 Members are notified when
there are job openings that
are a good fit for professionals
they know
 Referrals are simplified, with
packaged messages that can
be sent with a single click
Fill urgent positions fast with highly
targeted direct InMail® campaigns
 Targeted, Relevant Contact
 Your subject line appears on
the candidates’ LinkedIn home
page for maximum visibility

 Your message remains in the

candidates’ inbox until they act
on it (click or clear)*

 LinkedIn® Talent Direct™

open rates reach up to 44%

*Up to 60 days
 Convenient and Relevant to Candidates
 InMail links to a landing page
matching your message to the
candidates’ profile
 Landing page includes banner
ad options and prominent
call-to-action button for easy
response
 Talent Direct Case Studies

Objective Industry Subject Line Call-to-Action Open Rate

B2B Lead I.T. “Share XYZ Company’s Vision of “Download the 20%
Generation Services IT Optimization” Whitepaper”

B2B Lead Computer “Exclusive Invitation to Join “Join Group” 35%

Generation Software XYZ Industry Executive Group”

Hiring Telecom “XYZ Company Careers: “Apply Now” 31%

Retail Sales”

Hiring Computer “Careers @ XYZ Company, “Apply Now” 44%

Networking Bangalore”

Hiring Computer “Come to XYZ Company in “Apply Now” 33%

Software Colorado”

Boost Event Internet “You are cordially invited to…” “Click to Learn 34%
Attendance Consulting More”
Develop your employer brand
on LinkedIn with dynamic,
viewer-aware content
Main tab
New very visible Module on
company page highlights
key content and drives
traffic to your Custom
Company Profile
2nd tab where your custom
content lives
 • Unique URL

• Expanded room for

Career tab messaging

• Not competing with

LinkedIn provided
content
Free form

Jobs (also on main tab)

Culture Video

Featured Employees

Interactive Poll

Featured Recruiters

Links
 Various Modules to Differentiate Your Brand
 Recruitment messaging appeals
to candidates on a personal level Recruiter Recruitment
profiles message
 Employee spotlights introduce
peers of related experience

 Polling invites interaction and

engages your candidates Job List
immediately Employee
& Career
spotlights
page links
 Video clips showcase your
corporate culture

 Recruiter Profiles and Career

Page links help interested Video Interactive
candidates take action Clips Polls
Position your company as an
employer of choice to high
value professionals
 Raise awareness. Get better leads.
Land prized recruits.

Accurate, user-generated profile data

enables highly targeted and high impact
online advertisements that pitch
candidates on the uniqueness of your
company and its current openings.

 Target professional segments of

high quality candidates
 Improve candidate perception
of your brand as an employer
of choice
 Expose Your Company
To Relative Candidates
 Unmatched reach gives your
employer brand exposure to
the largest professional
network of senior, technical
and hard-to-find candidates

 Ads can be targeted by

profession, seniority, industry,
company size and more, to
attract active and passive
talent
 Improve Candidate
Perception of Your Brand
 Increase company / brand
awareness and image in the
minds of passive candidates

 A less cluttered ad environment

ensures your message is seen
 Stay visible: only 1 advertiser is
typically featured per page
 Limited page graphics make
your ad stand out
 Questions?

http://talent.linkedin.com/us-cellular-video-testimonial/