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Evaluation of Materials

Name: Li Cheng Yuan

CT: 07A10

HI004

Digital Revolution Takes on Movie In ust!"

Source: htt#:$$%%%&#h"so!g&'om$ne%s())71(0(&html *u+lishe on A#!il 04, -00( A''esse on Ma!'h -7, -007

Overview:

This a!ti'le es'!i+es the igital !evolution in home ente!tainment, an ho% the 'inemas a!e 'at'hing u# %ith igital 'inema& It also ela+o!ates the va!ious a vantages o. igital 'inema that +ene.its the in ust!" an 'onsume!s&

Reliability and Credibility:

This a!ti'le is .!om /nite *!ess Inte!national 0/*I1, %hi'h is a highl" !ega! e #!ovi e! o. '!iti'al in.o!mation to me ia, +usinesses, gove!nments an !esea!'he!s %o!l %i e 213& This makes the a!ti'le a '!e i+le sou!'e o. in.o!mation&

*u+lishe in -00(, it is .ai!l" !e'ent, an thus #!ovi es an u# to ate look at the evelo#ment o. igital 'inema, an this ensu!es that in ou! #!o4e't, %e 'onsi e! the most !e'ent evelo#ments an evelo# u#on it&

The a!ti'le 5uotes .!om #!estigious .igu!e in the movie in ust!", su'h as 6ohn 7ithian, #!esi ent o. National Asso'iation o. Theat!e 8%ne!s 2-3, an Ale4an !o Daniel Calvo, an u#9an 9'oming .ilmmake! 2)3 o. :oo night 7ilms, len ing st!ength to its '!e i+ilit"& In a ition, the sou!'e o. in.o!mation is !e#uta+le; I +elieve that an" a!ti'les #u+lishe un e! thei! namesake %oul have un e!gone e<tensive #!o.essional e ito!ial amen ments %hile !etaining the .a'ts o. the a!ti'le& Hen'e this shoul +e a '!e i+le an !elia+le #ie'e o. in.o!mation %hi'h %oul not +e +iase in .avou! o. an" #a!ti'ula! vie%&

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213

Cele+!ating its 100th annive!sa!" this "ea!, /*I is a mainsta" in the #!ess in ust!" an one o. the th!ee

+iggest ne%s agen'ies in the %o!l , othe!s +eing Asso'iate *!ess an Reute!s&

2-3

The National Asso'iation o. Theat!e 8%ne!s is the la!gest theat!e t!a e o!gani>ation in the %o!l ,

!e#!esenting mo!e than -?,000 movie s'!eens in the /@, an a itional 'inemas in mo!e than 40 'ount!ies %o!l %i e& It !e#!esents its mem+e!s in the e<hi+itions, in.luen'ing .e e!al #oli'"9making an %o!k %ith movie ist!i+uto!s on ne% te'hnologies, legislation an ma!keting&

2)3

A&D& CalvoAs Bthe @eve!al @eve!e Hea s o. Daniel C %a! sD 0-00E1 %as nominate .o! seve!al .ilm

.estivals, BCast!o in Cent!al *a!kD 0-00(1 %as sele'te in Miami Inte!national 7ilm 7estival, an his 'u!!ent #!o4e't, BThe 8the! @i e o. the T!a'ksD has %on the su##o!t o. 8s'a!9%inning #!o u'e!s, Ho%a! an Fa!en Gal %in, an :!amm"9%inning musi'ian, Mi'hael Golton, %ho a!e e<e'utive #!o u'e!s o. the .ilm&

Usefulness and Limitations:

The a!ti'le mentions that BHoll"%oo s#en s a huge amount o. mone" to igiti>e .ilm H an then 'onve!ts it +a'k 2into 'elluloi 3 in the .ilm out #!o'essD an BIt makes sense to kee# %o!k enti!el" igitalD& This a s an inte!esting imension to ou! #!o4e't on igital 'inemas, +e'ause 'ost !e u'tion is one o. the main !easons %h" igital .o!mat shoul +e a o#te & Gase on this, I %as ins#i!e to !esea!'h mo!e into the i..e!en'e o. #i'tu!e 5ualit" +et%een .ilm an igital #!o4e'tion, an thei! i..e!en'e in 'ost& It %as a goo

sou!'e as it #!ovi e a s#!ing+oa! .o! me to investigate ee#e! into the su+4e't&

In the a!ti'le, %e also see a 'onne'tion +et%een igital 'inema an

igital ist!i+ution

%hi'h %e neve! thought o.& BMovie theat!es, not to +e le.t out, %ill soon .in themselves tu!ning 'om#letel" into igital 'inemasD suggest that igital 'inema is #a!t o. mu'h la!ge! igitali>ation o. ente!tainment in ust!" than me!el" a stan alone #a!a igm shi.t %ithin the movie in ust!"& This has ma e us !eali>e that %e have to e<amine the to#i' %ith a ma'!os'o#i' vie%, to in'o!#o!ate othe! 'onsi e!ations, othe! than onl" +o< o..i'e #e!.o!man'e, in ou! evaluation& Ie then #!o'ee e to !esea!'h into #i!a'" an 'onve!sion issues %ith igital 'inema, %hi'h a s a +!oa e! vie% to ou! !esea!'h, so that %e 'an #!ovi e a mo!e !ealisti' !e.le'tion o. this 'hange in ente!tainment, not in onl" movies&

The u#9to9 ate natu!e o. the a!ti'le also a s to its use.ulness& BThe in ust!" has al!ea " s#ent .ive "ea!s t!ans.e!!ing .!om igital te'hnologiesD !ein.o!'es ou! !esea!'h as it mat'hes othe! sou!'es on the histo!" o. igital 'inema& In a ition to #!ovi ing latest in.o!mation on the igital 'inemas, it also se!ves as a 'ont!ast to #!e i'tions ma e in othe! sou!'es o. ea!lie! ates, allo%ing us to evaluate on an kee# t!a'k o. the g!o%th o. the igital 'inema in ust!"&

Ho%eve!, the a!ti'le mainl" 5uotes t%o in ivi uals %ho a!e in the igital .ilm in ust!", an the!e is an a+sen'e o. an" alte!native #e!s#e'tive& This ma" thus highlight the #ositive att!i+utes o. igital 'inema, %hile not she ing light on the 'hallenges o! sho!t'omings o. the ne% .o!mat& As su'h, %e have to look .o! i..e!ent vie%#oints in othe! a!ti'les to see a mo!e +alan'e #i'tu!e&

Conclusions:

It has not onl" gui e us to look .u!the! into the s#e'i.i's o. a vantages o. igital 'inema, +ut its limitations have also ma e us !eali>e that %e have to look into o##osing a!ti'les& 8ve!all, it is a ve!" use.ul #ie'e o. in.o!mation&

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