Direct mode of Address: he centre image uses eye contact with audience to entice them to buy the magazine.

Central image: A female celebrity on the front cover draws a woman&s Attention.

Masthead: he name cosmopolitan appeals to women because #t is a classy name

Puffs and Cover Lines: hey attract the audience to buy the magazines with sub%ects that will interest the target audience.

Graphic feature: Add interest to the cover

Buzzwords: Attract Attention and ma$e it appealing.

Main cover lines: #t is the biggest story, attracts more attention than the others. #t is the main story within the magazine.

Free ies: the chance to get free sample products, or chance to win money'prizes appeals to wor$ing women.

Cosmopolitan magazine uses main cover lines, freebies, buzzwords, central image, puffs and cover lines to attract their audience. A celebrity is used on the front cover over cosmopolitan to represent beauty and strong independent woman, icons such as; Rihanna, Beyonce, and the Kardashians have been on the front cover. he name cosmopolitan means a lifestyle for millions of fun fearless females who want to be the best they can in every area of their lives. his is an e!act representation of the magazine. he "uffs and cover lines that are used on the front of Cosmo are appealing and interesting, the usually have facts that what help women in their lives or partners lives.