Aims

• To understand the conventions of a DVD

cover
• To confidently analyse and deconstruct
your chosen DVD cover using the P.E.E.
structure.
• To be able to explain how the image of the
artist is created and/or the audience are
targeted.
 Standard DVD Cover Conventions:
Back Cover Spine Title
Image (often Main Title
montage)

Blurb

Main Image
Special
Features

Billings
Tagline
Block

Format
Rating Institutional
Logo
Logo
 May also have:
Technical
Specifications

Reviews

Running
Time
Barcode
 TV Series Cover
Will include Series and
Volume number
outlining which
episodes are contained
within.
 For the Music Video Groups –
The Slight Dilemma
• What you are creating doesn’t really exist.
• There are plenty of live recording music
DVDs but few hardcopy examples of a
single/album of music videos put in dvd
form.
• So there is no hard format as to how it
should look, we will aim for something of a
cross between a CD cover and a Live
Music DVD
 Live Music DVD

Main
Difference?

Track list
instead of blurb
(could possible
have both)
 All DVD Covers Should:

• Promote the Artists

Image
• Reflect the artistic style
of the music
video/album to create
advertising synergy.
• Inspire the target
audience to buy the
product.
 DVD Cover Design:
• Usually has to include a lot of information, it is
easy to clutter it.
• Like a movie poster the design aims to draw you
away from the elements it HAS to have by law
(billings block, tech specs, DVD logo) and
towards the elements that encourage you to
buy it (blurb, images, tagline, features.
• Is does this through layout, colour, typography
and styling.
How does this cover work?
How does this cover work?
How does this cover work?
 Music Video -Your task
• Deconstruct and analyse your DVD cover of a live music
event or special recording. Highlight the key conventions
(slogan, brand name, caption, action line, pack shot and
so on) and use the P.E.E. structure.

• Remember to relate your findings to institution and

audience.

• Write an accompanying paragraph considering the

following questions:
– What is the event being captured?
– Who is the advert targeting? How do you know?
– How is the artist and their music represented?
– What message does the cover give to the audience about the
album/recording?
 Childrens TV -Your task
• Deconstruct and analyse your DVD cover. Highlight the
key conventions and use the P.E.E. structure.

• Remember to relate your findings to institution and

audience.

• Write an accompanying paragraph considering the

following questions:
– What is the mode of address of the cover?
– Who is the DVD targeting? How do you know?
– How is the programme and its content/themes represented?
Is stereotyping being used?
– What message does the cover give to the audience about the
series?
 Remember …
• Music Video = DVD digipak release of
music video

• Childrens TV drama = DVD cover for the

series