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Huge opportunity to capitalize on digital marketings impact online and in social media

People prefer to look at ads

45% 55%
Consumers Marketers During their favorite TV show

In their favorite magazine

23% 21%
Consumers Marketers

of respondents use social media

69%

57%

have liked a brand

53%
want a
x

68%
advertising annoying
Likes drive consumers to check out products

54% 3%
say it makes them purchase

of Consumers say banner ads dont work

of Consumers prefer to view ads via social media

29%
of the time...

2%

but only

44%
more than 90% of Consumers and Marketers agree that it is strategic to business

of Consumers think advertising works than men

When asked to consider the value of marketing

CONSUMERS

94%

nine out of ten also recognize that marketing is paramount to driving sales

98%
MARKETERS

28%
user-generated content advertising

3%

But only 3% of Consumers have created content on behalf of a brand

Consumers rate Advertising/Marketing among the least valuable professions

(Marketers dont rate them very highly, either) 92% 91% 88% 91%

Consumers Marketers

least valuable professions

32% 28%

35% 18% 16% 13% 13% 16% 13% 15%

TEACHER

SCIENTIST

BANKER

POLITICIAN

ADVERTISING/ MARKETING

ACTOR

DANCER

Most marketing is a bunch of B.S.

53%
OF CONSUMERS AGREE

Study based on interviews with 1,250 adults, including 1,000 general population and 250 Marketing Decision Makers in the U.S.