Production\Operation

Patagonia considered three criteria during the design and development of a product: its quality, Its impact on the environment, and its aesthetics design.

 First of the company is to make the best quality product. They dont want their product to be used as a fashion material. They want their products to be last atleast for 10years. For improving their product quality they have direct collaboration with the fibre and fabrics produced to create a new superior fabrics which last for 8 to 10 years. They also ask feedback from the world class climber and other professional climber for increasing the quality and designing of the product. They use recycled polyester for the clothes. Which dont impact environment they produce classic design which made every one attracted and whose style would last longer as the product itself.