Campaign: Smoke Free Pakistan

To stimulate a particular response from the smokers Motivation to cessation among smokers Educating the general public about hazards of smoking

Motivate smokers to attempt to give up by providing information on the health risks of smoking. Provide supporting advice for smokers' efforts to quit and stay quit. Display an understanding of the difficulties of stopping. Build smokers' confidence in their ability to stop.

Target market: Adults and teenagers in the premises of Islamabad/Rawalpindi

Social media, websites Displays public spots, railway stations, bus stops, street corners, vehicles Offering certain incentives for the smokers to quit smoking Parental role modeling Change broader community norms- make adult smoking seem undesirable Conducting Seminars Sending letters of protest to Pakistani media outlets Dissuading shopkeepers from selling cigarettes Support other anti-tobacco initiatives in Pakistan Implementation of tobacco control laws

Some creative ideas for the campaign

Trashcans

Vehicle Tail pipes

Chemical Tankers

Skeleton Display : Think twice when a smoker wants you to JOIN HIM

Smoking thrills but kills

The consumption of tobacco claims over 5 million deaths worldwide annually, 0.1 million in Pakistan

Gyms