Introducing the Ibanez Jem 555

Your Never ToO Old TO Rock N ROll

Why I Chose this product

Why i have chosen this product I have chosen the product 'Ibanez Jem 555 uitar' due to my personal passion and love !or "uitar and music# uitars create music obviously but people take it !or "ranted# uitars$music can brin" people closer to"ether and can create love and peace throu"hout the %orld# &o% clever can a piece o! %ood %ith strin"s "et hey' (ut this speci!ic "uitar is a beauti!ul bit o! art %ork#

The man behind the "uitar

)teven )iro *ai +born June ,- ./,01 is an Italian23merican "uitarist- son"%riter and producer %ho has sold over .5 million albums# &e took his inspiration !rom the Italian art %ork ''(ad horsie'' and added his pre!erred style to !it the "enre that he plays#

The Marketing Competition

When is comes to "uitar there are hundreds i! not thousands o! current competition %hether it may be !rom a top "uitar maker such as ibsonRickenbacker- (#4# Rich or a cheap bud"et producer like Nevada- Tokia and so on# &o%ever as Ibanez are aimin" more at the metal !ans the competition decreases# 3s many manu!actures pre!er to stick to the rock "enre by producin" "uitars such as the )tratocaster copy +5amously made by 5ender1 Ibanez only !ace ma6or competition %ith (#4# Rich and ibson#

ibson

Rickenbacker

How Do They Advertise Their Products

Ibanez usually presents and advertise their products throu"h the internet via )hop ho%ever many artists credit Ibanez %hen usin" their "uitar# 7espite amazin" 8uality- Ibanez are popular due to their lo% competitive cost#

Now & Then

I chosen this picture as it represents the per!ect reason to %hy the Jem 555 is a beauti!ul bit o! art#

This picture is to sho% %hat kind o! ran"es the Ibanez Jem 555 holds#

The Original

Would I improve this "uitar'

9ersonally you cannot prove this "uitar as it ticks all the bo:es !or per!ection#

Billboard Ideas

Why would anybody buy this?

There are in !act many reasons to %hy "uitar !ans %ill %ant to buy this product but strai"ht to the main reason is their love attraction to the music o! )teve *ai the !ounder and creator o! the lovely Ibanez Jem 555# 3s %e have already established that the tar"et audience are !ans o! heavy rock music and passionate lovers o! "uitars# What usually attracts buyers to a "uitar is the sound !rom the sin"le coil pickups and the slim !eel o! the smooth neck that beholds the "uitar#

Motivation to buying this produ t

Their sel! motivation to buyin" this products tends to rely on %here they are comin" !rom %ith there music style# ;any peoples idol is )teve *ai and some people may %ant to pay tribute to nearly <0 years %ithin the industry by coverin" his music on his very o%n "uitar model# =very musician has set "oals %hether this may be to become a "reat "uitarist or 6ust to impress your !riends their is no %ay around NOT bein" motivated> &avin" the motivation to buy the correct "uitar is important and usually leads to havin" the correct product#

!sy hologi al " In the mind o# the buyer

Revie%s and ratin"s !rom musicians and critics are %hat "ets a product sellin"# this %ill have a massive impact in both physically and mentally in %hen purchasin" this product# ;any be"inners or pro!essional "uitars think about their a"e# (e"inners in their ?0s may think they are too old to learn "uitar and this leads to buyin" such a cheaper product as their is not motivation there>

What impact does this product have'

;usic is a ran"e o! scales made up o! musical notes to create simplistic or complicated sound %hich is driven to the desire to listen# 3ll instruments and even talkin" plays a role in this department# This "uitar is no di!!erence# ;usic can be used to brin" us closer to"ether even %hen %e may dislike one another# Whether your into 3rt or ;usic- the Ibanez Jem 555 holds the key to all the hopes and dreams

@uotes by the le"end

One "ood thin" about music- %hen it hits you- You !eel no pain 2 @uoted by (ob ;arley This is a "reat 8uote in relation to %hat this product o!!ers

(i llb oa rd Id ea s

(il lbo ard Ide as

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Important $spe ts o# a billboard ampaign

)ua!ity Communication %o"o What ima"es wor* to"ether Creativity In&ormation Appropriate Content +n"a"e , #uy

Impact n bui!din"s #us $tops Tar"et Audience

Positionin"

%ine

Desi"n Product Tra&&ic Jams 'ehic!es (otorway

$dvert
$ ousti version advert

httpA$$%%%#youtube#com$%atch'vBOtY=Cd4=6eD

Why I chose the advert and %hat %ould I improve

I chose this particular advert as it is a "reat e:ample to the beauti!ully made Ibanez "uitars# It sho%s the uni8ue sound never made !rom other manu!actures yet keeps a beauti!ul !inish look

Why does the advert %ork

The Ibanez advert is by Ea%rence 5ish +an Ibanez !an1 durin" this advert you %ill hear the uni8ue sound o! the acoustic ran"e# @uotes are bein" thro%n out to "ive the audience the 8uick "raspin" moment to %hy they should choose Ibanez and not other competition#

3nd !i nally

To sum up this %hole product %hy %ouldnFt you buy it' I mean its only G.<00 +H