Marco Environment

•Social demographic
•Technology
•Economy
•Environment
•Politic/Legal/regulation
 Social Demographic
Population By-census 2001 Population By-census 2006

20.0
25.0 18.0
16.0
20.0
14.0

15.0 12.0
10.0 Series1
Series1
10.0 8.0
6.0
5.0 4.0
2.0
0.0
0.0
0 - 14 15 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ 0 - 14 15 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+

Source : 2006 Population By-census Office, Census and Statistics Department

 Technology

Source : 2006 Population By-census Office, Census and Statistics Department

 Economy
Hong Kong's Gross Domestic Product
Private consumption expenditure
 Research from FY07-FY08
2M HK citizen travel from 2007-2008 Shor t tr i p

•
mi ddl e or l ong tr i p

48.8% short trip not menti on

• 24.2% middle or long trip

Travel pattern
• 54% Travel tour T r avelt our

• 37.7% arrange the travel by their own ar r an ge t he t r avel

by t heir own

• 10.7% Transport/air-ticket package

T r an spor t / air -
t icket package

Travel spend
31.8% <$4000
23.7% $4000~6000 self-purchase
package tour purchase
Travel agent promote

19.7% $6000~10000
24.7% >$10000

Insurance
54.4% self-purchase <$4000
$4000~6000

33% package tour purchase $6000~10000

>$10000

8.9% Travel agent promote

Group type of travel
Working: 66.5%
Retire: 14.5%
House wife: 12.9%

Salary
<10000 27.5%
$10000 ~ $20000 29%
$20000~$40000 18.3%
>$40000 others

Single or group people in Travel

2p 30.9%
3p 19.4%
4p 15.1%
>5p 13.9%
1p 20.8%
 Environment

Environment disaster in the world

• H1N1
• Indonesia BOMB
• Earthquake
• Thailand coup
• Fire in EU/AUS
 Politic/Legal/regulation
• Low tax rate
• Travel Industry Compensation Fund and the Package
Tour Accident Contingency Fund Scheme
• Consumer council
Impact on Travel agent industry
• HK citizens spend around HKD 100 Billion in travel each year
• Age group trend to be elder in HK
• Internet user trend to be increased in HK
• Short trip become popular in 07~08 record
• Travel insurance market is high
• 2P for travel is popular in 07~08 record
• High percentage of HK citizens spend (<HKD$ 10000) during travel
• High percentage of HK working citizens go for travel