Fliers, Brochures and Newsletters

Chapter 10

Flier
O A flier is simply a one-page 8 x 11

poster that can be folded and mailed to potential customers or typically exhibited on a public bulletin board or kiosk in a high-traffic area.

A Good Flier
O Is simple in design O Employs visuals to attract attention and
O

O O
O O

reinforce content Uses no more than two easily legible typefaces; Include only key details; Uses short, direct, bulleted phrases rather than complete sentences; Provides full contact information Contains no types or mechanical errors in spelling, capitalization, punctuation, or grammar.

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Brochures
O A typical brochure is printed on both sides

of 8 x 14 (legal size) paper and folded to create vertical panels on which to display information. O The front panel of a brochure serves as its cover and will therefore be seen first when the brochure lies flat on a table or is inserted in a display rack.

A good brochure
O Is simple in design;
O Employs visual to attract attention and reinforce O O O O O

O
O

content; Uses no more than two easily legible typefaces; Uses capitalization and bold print to increase legibility; Includes only key details; Uses bulleted list along with complete sentences; Presents information in logical sequences; Provides full contact information; Contains no typos or mechanical errors in spelling, capitalization, punctuation, or grammar.

Example

Newsletter
O A news letter serves two purposes. First, it

fosters a sense of community among employees be updating them on trends and developments within their own workplace and elsewhere and by recognizing their accomplishments both on and off the job. O In addition to this moral boosting-function, it also serves as a form of advertising because company newsletters are routinely sent to customers and other outside readers.

The 5 Ws

A good Newsletter
O Provides the company name and location along with O O O O O O O O

the newsletters name and publication date; Observes the principles of good layout design; presenting stories in column format with frequent breaks; Uses no more than three readily legible typefaces; Includes photos or other visuals-with caption- on every page; Has clear, concise headlines that reflect the stories content; Is written in journalistic style. With sharp lead and reverse order of importance in each story; Includes appropriate categories of information; Maintains strict standards of accuracy; Contains no typos or mechanical errors in spelling, capitalization, punctuation, or grammar.

Class Activity