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Marking Rubric for Creative Media-Presentation- Grade 11

Mechanics/Structure of Language (pronunciation, grammar, and vocabulary) 5 4 3 2

Uses the right words in the Consistently uses the right right order with the correct words in the right order with pronunciation, sentence the correct pronunciation, structure and tense most of sentence structure and tense. the time. Function/Purpose of Communication (clarity of purpose, clarity of message, information exchange) 5 4

Limited use of the right Words used words in the right incorrectly or in the order. wrong order. Low level of Lack of pronunciation, pronunciation, sentence structure sentence structure and tense. and tenses.

Consistently uses the right words in the right order with the correct pronunciation, sentence structure and tense.

Uses the right words in the right order with the correct pronunciation. Sentence structure and tense most of the time.

Limited use of the right Words used words in the right incorrectly or in the order. wrong order. Low level of Lack of pronunciation, pronunciation, sentence structure sentence structure and tense. and tenses.

Social and Cultural Rules and Norms (eye contact, tone, pace, clarity, volume, body language, facial expression, pause) 5 4 3 2

Uses sustained eye contact, gesture, volume, pace, intonation and pause appropriately and with effect.

Uses appropriate volume, intonation, eye contact and gesture most of the time.

Some use of volume, intonation, eye contact and gesture.

Delivery hesitant and/or monotone. Body language exhibits a lack of confidence.

! Content and Organization 5 Comprehensively explains the structure and ownership of the chosen media sectors using a range of elucidated examples throughout the presentation. Comprehensively explains the size, shape and ownership within each sector using a variety of specific illustrative examples that support student research. Comprehensively explains and analyzes the impact of ownership on production and distribution giving specific examples with reference to effects of globalization, cultural differences, capitalism, etc. Offers a company solution to the current UAE media market and explains the company structure under ImageNation. Presentation and Design 5 Effective combination of multimedia and design elements. Logical sequencing of information and paths are clear. Original; inventive; creative use of graphics to effectively entice audience and accurately convey message. ! ! 4 Good combination of multimedia and design elements. Somewhat logical sequencing of information and paths are mostly clear. Original visuals and images that are attractive and adequately convey message. ! ! 3 Some use of multimedia and design elements. Sequencing is poorly planned and paths are sometimes confusing. Little use of visual originality. Use of visuals and images limited, but message is conveyed. ! ! 2 No multimedia or design elements are used. Sequencing and paths are confusing. Inconsistent or copy and paste of other peoples ideas. Use of visuals and images is confusing or absent; message is confusing and 4 Clearly explains the structure and ownership of the chosen media sectors using a range of detailed illustrative examples throughout the presentation. Clearly explains the size, shape and patterns of ownership within each sector using a range of detailed illustrative examples that display student research. Clearly explains the impact of ownership on production and distribution giving specific examples with reference to effects of globalization, cultural differences, capitalism, etc. Lists a company to add to the current UAE media market with one or two reasons for support. 3 Identifies and investigates relevant examples in the organizational structure and ownership of a creative media sector relevant to research. Identifies and investigates, the size, shape, and patterns of ownership within the sector. Identifies and investigates the impact of ownership on production and distribution (globalization, cultural differences, capitalism, etc). Lists a logo, but does not list a company the current UAE media market with no reasons for support. 2 Does not seem to understand topic. Information is not presented in logical order and is inaccurate or irrelevant. Does not offer any solution for the current UAE media market.

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not clear.