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3. Nestlé India
4. GCMMF (AMUL)
5. Dabur India
7. Cadbury India
8 Britannia Industries
FMCG GOODS
SOAPS PAPER
PRODUC
TS
COSMETI
DETERGEN CS CONSUMER
TS AND ELECTRONI
SKIN CS
CARE
COMPANIES UNDER
CONSIDERATION
Emami- History
Vision
Making people healthy and beautiful, naturally
Mission
To contribute whole heartedly towards the environment and
society
integrating all our stakeholders into the Emami family
- Product Categories
GROWTH STRATEGY
• Strong branding through celebrity
endorsements has been one of the
oldest and successful
marketing strategies adopted by the
company. Emami continues to use this
strategy to build existing brands and
launch new products.
• It is aggressively foraying into the hair
care segment with a bouquet of
products comprising hair packs, dyes,
colourants and shampoos.
GROWTH STRATEGY
• Baby care is yet another segment being
targeted by Emami, with products like oil,
soap, talc and cream.
• Besides launching new products, Emami is
introducing product extensions.
• Mission
– “Procter and Gamble will continue to serve
consumers by continuously innovating products
that will allow us to be leaders in household and
personal care, health care, and food products. To
produce products with the utmost care to give
nothing but quality to our communities. And to
continue to grow so that we can maximize our
shareholder’s wealth.”
- Product Categories
Range of products
GRAND STRATEGIES
VISION:
• Our vision is to provide glamour,
excitement and innovation through
quality products at affordable prices.
- Product Categories
BIOTIQUE
Create a
legacy of
Beauty, the
Ayurveda
COMPANY PROFILE
• Pricing –
Above Rs.150 -Indian Market
Upto 8 times higher - Foreign markets
• Competitors
Strategies for
Expansion
Move over
Exclusive outlets Shahnaz...
(15,000
points of sale,
4,000 multibrand
outlets )
•Branded Beauty
Salons
•Biotique Spa