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  • Segmentation

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    santoshp_325police
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    This document discusses market segmentation, which involves dividing a market into smaller, more homogeneous groups based on characteristics like geography, demographics, behaviors, and needs. It provides an overview of market segmentation, including its role and benefits for companies. The key steps in market segmentation are selecting a market to study, choosing segmentation variables, profiling and analyzing segments, selecting target markets, and designing appropriate marketing mixes for each segment. Common bases for segmenting consumer markets include geographic, demographic, psychographic, and behavioral factors.

    Descrizione originale:

    An Analysis on the Conditions and Methods of Market Segmentation

    Titolo originale

    segmentation

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    © Attribution Non-Commercial (BY-NC)

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    This document discusses market segmentation, which involves dividing a market into smaller, more homogeneous groups based on characteristics like geography, demographics, behaviors, and needs. It provides an overview of market segmentation, including its role and benefits for companies. The key steps in market segmentation are selecting a market to study, choosing segmentation variables, profiling and analyzing segments, selecting target markets, and designing appropriate marketing mixes for each segment. Common bases for segmenting consumer markets include geographic, demographic, psychographic, and behavioral factors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    314 visualizzazioni8 pagine

    Segmentation

    Caricato da

    santoshp_325police
    This document discusses market segmentation, which involves dividing a market into smaller, more homogeneous groups based on characteristics like geography, demographics, behaviors, and needs. It provides an overview of market segmentation, including its role and benefits for companies. The key steps in market segmentation are selecting a market to study, choosing segmentation variables, profiling and analyzing segments, selecting target markets, and designing appropriate marketing mixes for each segment. Common bases for segmenting consumer markets include geographic, demographic, psychographic, and behavioral factors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 8

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