MS-611

Management Programme

ASSIGNMENT SECOND SEMESTER 2013

MS-611: Rural Mar et!ng

S"#ool o$ Management Stu%!e& INDIRA GAND'I NATIONA( OPEN )NI*ERSIT+ MAIDAN GAR'I, NE- DE('I . 110 06/

ASSIGNMENT Cour&e Co%e Cour&e T!tle A&&!gnment Co%e Co1erage : : : : MS - 611 Rural Mar et!ng MS-6110TMA0SEM - II02013 All 2lo" &

Note : Attempt all the questions and submit this assignment on or before 31 st October, 2013 to the coordinator of your study centre. 1. What are the specific mar eting challenges presented by rural mar ets! "#plain $ith the help of e#amples. 2. %iscuss the rural en&ironment in terms of the infrastructure a&ailable for mar eting. 'o$ does this en&ironment affect the mar eting decisions and opportunities! "#plain $ith reference to an3 one of the follo$ing (i) *ar eting of ban ing ser&ices (ii) *ar eting of +ast *o&ing ,onsumer -oods (+*,-) li e toilet soap . detergents. (/f you so desire, you may ta e any other +*,- of your choice) 3. "#plain the factors that influence buyer beha&iour in the rural conte#t, specially highlighting the impact of social class and reference groups. 0se appropriate e#amples to illustrate your ans$er. 1. %iscuss the &arious product strategies mar eters2 use for rural mar ets, gi&ing suitable e#amples. 3. What are the ma4or ob4ecti&es of sales promotion! 5uggest rural sales promotion methods for the follo$ing products (any t$o). (i) (ii) (iii) 'air oil ,ycle tyres ,eiling fans

6. "#plain the role of *elas and 'aats in rural distribution.