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Ambroov Jana (207068) Recession Fuels Readers Escapist Urges Despite the fact that overwhelming ma orit!

of boo" mar"et stagnates# amo$nt of sol% romance boo"s rises& 'ielson (oo"scan# gathering retail sales information# points o$t that reven$e from sales of a%$lt)fiction boo"s stagnate or %ecrease accor%ing to (arnes * 'oble& +n the other han% reven$es from sales of romance boo"s spee%il! increase especiall! in ,arle-$in .nterprises# the n$mber one on the romance boo" mar"et& /he sales of fantas! an% sci)fi romance boo"s also increase& /he e0pansion of romantic genre is ca$se% b! the %esire to escape blea" realit! an% b! necessit! to economi1e %$e to econom! %ecline# which lea%s to $sing ine0pensive boo"bin%ing p$blication& 2an! sales procee%e% spontaneo$sl! in chains of %isco$nt stores li"e 3mart& 4omance rea%ers still p$rchase more boo" than other rea%ers in spite of their economi1ing& 4omantic boo" segment of e)mar"et is also the biggest& D$e to econom! %ecline man! people prefer to borrow boo" than a b$! new one& /hat res$lt in greater $se of libraries for romantic genre& /o s$m $p# the romantic boo" mar"et prospers vigoro$sl! in spite of recession an% stagnation of boo" mar"et& /hat goes also for sci)fi an% fantas! romantic boo"& D$e to re%$ction in cost people $se libraries m$ch more an% p$rchase cheaper 5paperbac"s6&

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