Introduction to Mass Communication

Lecture 02 Mr. Shaukat Ali

Origin of Mass Communication

Block Printing China 868 A.D.

Diamond Sutra earliest known printed text.

Hand written communication continued for about 1000 years.

Printing Press
- 1041 China - 1440s Johannes Gottenberg

Regulation of Printed material and Press

Establishment of Copyrights

Mass Communication Terminologies

Accuracy means to have an
understanding on the senders behalf that the message sent will be understood by the receiver in the similar way as it has been delivered by the sender.