Communication Style Preferences & Company Loyalty

By: Judith Cooley, Sabrina Hoelle, and Joseph Lanier

Background Information
Taiwan:
Main Religions Buddhist Christian
Languages: Manderin Chinese Min-nan

Peru: Main Religions:

Catholic Protestant
Languages: Spanish

United States:
Main Religions: Protestant Roman Catholic Government is a Constitutional Democracy Located in North America

Government is a Constitutional Government is multiDemocracy party Democracy Located in South Located off the America Southeastern coast of China

Greetings
Taiwan:
When meeting someone for the first time a nod is most appropriate

Peru:
When meeting someone offer salutations with a smile and handshake

United States:
When meeting someone for the first time a handshake is common Light are common between friends and family Address people by Mr., Mrs., or Miss

In business, handshakes are Kisses on the right common, followed by a cheek are used by nod family and friends Have you eaten? is a common greeting asking you, How are you?

Always address by title: Dr. Lawyer, Seor, Seorita, ect.

Personal Space & Touching

Taiwan
The personal space size is 1 - 2 ft.

When meeting strangers, distance is further

In conversation, same-sex touching is common but contact between opposite sexes should be minimal

Personal Space & Touching

Peru
The personal space size is 1-2 ft. It is normal to touch the hands, arm or shoulders of
the person your are speaking with.

Personal Space & Touching

United States
Referred to as Bubble usually around 2-3 ft.

Touching is a no-no when having a conversation Could be different with family and friends

Eye Contact
Similarities Between Counties Eye contact is expected and is a sign of trust, respect, and interest Differences Between Countries Taiwan When talking to elders or superiors, indirect eye
contact is preferred

Peru Eye contact is important, but too much is rude

especially with the opposite sex

United States Starring is considered rude

Communications Style Preferences

Taiwan Indirect Style Preferred
Meanings reside in unspoken message
They dont like to be direct in the chance of hurting someone and losing face

Facial expressions, body language, gestures and pauses help deliver the message

Communications Style Preferences

Peru

Indirect Style Preferred

Better to imply what you are saying than actually saying
it

Dont always say what they are thinking to save face

Avoid confrontations

Communications Style Preferences

United States
Informal Direct Style Preferred
Say what is on their mind

Topics to Avoid
Politics, Religion, Racism, Government, Money

Clothing
Taiwan, Peru and the United States
Conservative business suits or dresses are preferred

Company Loyalty
Peru and Taiwan
Typically family oriented

Favor family and personal connections over business

regulations, i.e. lateness is not terrible in business

Most businesses are small to moderate in size Power resides with the head of the family Long-term loyalty cant be assumed unless you are part of
the family

Company Loyalty
United States
Typically company oriented
Company loyalty is created through benefit programs
Ex. Google

Overview
Make sure to have eye contact, but not for long periods
of time. It is considered rude.

Dont expect direct answers. They usually hint at their

ideas with body language and gestures

Personal space is a lot smaller and touching during

conversation is common.

Sources
http://www.culturecrossing.net/ http://www.crystalinks.com/incan.html http://geert-hofstede.com/peru.html http://www.123independenceday.com/peru/political-system.html http://www.state.gov/r/pa/ei/bgn/35762.htm http://www.everyculture.com/No-Sa/Peru.html http://www.kwintessential.co.uk/resources/global-etiquette/taiwan.html http://www.cyborlink.com/besite/taiwan.htm