Submitted by:

Hari Padmakumar Jijo Francis Navtej Singh Sran

Introduction
Major Economic & Political Superpower Highly Developed Nation High Standard of Living Social Market Economy

PEST Analysis
Political Factors: Officially known as Federal Republic of Germany

Capital: Berlin Constitutional Document : Grundgesetz

Chancellor: Main decision maker

Economic Factors:
Engineering products are the majority Relatively poor in energy sector Relies on imports 37 firms out of the Fortune 500 Global

Social Factors:
One of the most modernized nations Front- runner in many sectors including music, arts, architecture etc. Family : Important social building block

Technological Factors:

High importance on education, research & development

Numerous learning societies Pioneer in Automobile technology

SWOT Analysis
Strengths: Booming Economy Leader in Engineering Technology

Strong member of the EU

Usage of the Euro Strong Political Stability Perfect Strategic Location

Weaknesses :
High Labor Cost & Restrictions Declining Birthrate Over-reliance on Imports Less emphasis on its Military

Opportunities:
Increase in FDI Further Growth in Manufacturing Sector Largest Economy in Europe Open Market Conditions

Threats:
Increasing Debt Concerns over a future crash of the euro Higher Fuel Standards

Representative Examples

World famous automobile manufacturer Division of Damlier AG Products include Cars, Trucks , Buses & Coaches. Production Units all around the world

High Emphasis on producing Hybrid & Electric Engines

 Worlds Leading Manufacturer of Sports Clothing Largest in Europe Products: Bags, Watches, Shoes etc.

Summary
Still have to address the following factors: Increasing Public Debt

Decreasing Birthrate w.r.t Increasing Ageing Population

Environmental Concerns Vs. Production

Thank you !