Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
In 2001, three companies Reebok, Adidas, Nike together sold sportswear worth $ 1.8 billion in India. 50% of market share. Rs 950 million in India of the $3 billion fitness giant.
Reebok India had a turnover of about Rs 600 crore, while Adidas clocked a revenue of Rs 480 crore in 2011.
Adidas and Reebok account for about 70% share of the Rs 4,000 crore a-year Indian sportswear market, followed by Nike and Puma.
1. RIA Reebok Instructor Alliance Program --Training programs were organized for training trainers - 400 trainer trained in 3 years. 2. Set up Reebok fitness centers aerobic culture. 3. Introducing the Indian wear Kameez Rs. 399 -1299
4.
The company frequently invites visitors from abroad, to share global perspectives on fitness and conduct the Reebok Resolution with the Indian fitness fraternity at large.
Some Strategies
In October 1995, Reebok International Ltd. entered into a 80:20 joint venture with the Delhi-based Phoenix Overseas (Reebok India Co.) Reebok offered 65 varieties of shoes and clothing ranging from Rs 1300 for the lower segment to Rs 2490 for the middle segment. Then 40 more varieties Rs 9901500
One aspect to Reebok's success has been its retail chain. Its shoes have a broader forefoot, which suits the Indian consumer.
Distribution - Whenever a style would do well, the company would ensure that they were always well stocked with that style whereas competitors would try and push the entire range of products at the consumer.
The company increased its spends on promotions and roped in top sportspersons to push its brand. The company uses Bawa shoes in Jalandhar and Moja in Sonepat to manufacture its low-priced shoes but imports most of its high-end shoes from around the world. Reebok was the first among the big three that identified India as a huge emerging market and a sourcing base for global exports.
Launched Cricket shoes PRO. Started its Concept store Planet Reebok. Introduced Golf footwear. Introduced high fashion Womens apparel and Women- only stores. Entered into retail partnership with Bata for retailing Reebok and Rockport shoes. Health equipment - Heart rate Monitor, Yoga mats Ankle weights dumbbells Tubings and Trampolnes.
Competitors Stand
Nike Entered Indian market in Mar 1996 Adidas Entered soon in Nov 1996
Nike Focus
JUST DO IT
JUST DO IT
Good Cause
The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation").
Targeting the Niche Segment as a Life style Product Salomon Joined hand to sell through 12 Exclusive outlets making it a Fashionable brand
Major focus was on International Games FIFA and European leagues for the sales , the focus on Indian market penetration in India
Women's Foot wear: Outdoor (ACG)/ Running / walking Apparel Golf Accessories Golf Timesware Running/ Cross Training
Cortez Sustain Shox XT IV Course Air Tour TWL Shox R4 (+) Strap Runner - II Wmns Cortez Plus Shox R4 (+) Pique Polo Double Happiness T shirts Nike Tour Light weight bag Precision Spin ( Golf Ball) Arsenal Skills ( Football) Covert / reveal Collection
1105 1200 8900 10035 7900 2800 900 7500 1035 550 7745 500 585 4500
Product Range Adidas Sport Foot wear Adventure Basketball Cricket Golf Indoor Running Tennis Soccer Workout Sort Apparel for men and women Athletics Basketball Cricket Golf Running Soccer Tennis Training Workout Price (Rs) 3999 2799 1999 4999 2799 2499 2899 2299 2499 320 - 499 550 790 550 - 800 499 559 499 - 559 450 - 590 790
Product Plain jogging Shoe Tennis Shoe Other mid range shoes Running shoes Sport Kameez Proton Walking Shoe School shoes Inferno Trekmax Fury Millennium Fitness and Classic Line from Women's collection Reebok Foster Run DMX
Price (Rs)
1300 4000 2500 6500 399 - 1299 1290 690 - 890 1490 3490 7990 399 - 599 2490 4490
Adidas, German parent of Reebok, showed in its filings a near 200-million euros write off for India operations due to alleged commercial irregularities. This should be the Rs 850 crore scam being talked of. Adidas to shut about one third stores in India Adidas Chief Executive Herbert Hainer said the problems in India could lead to further charges of up to e70 million (approx 491 crore), on top of e125-million ( 870 crore) impact on global profits. Revenues can even be less than half in India as we want to take only customers where we can build a healthy sustainable business, Chief Executive Herbert Hainer When asked about allegations from a group of Reebok India's franchisees that they were not taken into confidence while deciding the future, the company said: "Infact, we are inviting our customers to engage with us and also working closely with some of our key franchise partners to discuss our future relationship with them. In July, nearly 80 franchisees from the national Capital expressed their insecurity in a letter addressed to Hainer. VRS Programme
GLOBAL POSITIONS
25000 20000 Million $ 15000 10000 20862
16326
12563 NIKE ADIDAS REEBOK
9056
5000 0
2331
2007 2008 2009 2010
2498 2011
OPPORTUNITIES: Reeboks Indian sales in deep trouble. Adidas to shut Reeboks one third stores in India:. (900 to 600) Nike & Adidas capitalizes the opportunity and plans and plans to start 200 & 400 stores resp.
THREATS: For Nike, Adidas & Reebok are one company. Sentiments of people are connected to Reebok. Reebok aggressively has covered major market of India & has a very strong brand image.
THANK YOU