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PITCH The music in this advertisement has a major tonality.

This is so because the composer most likely wanted to keep the cheerful mood that people would have or be in when they are having a beer with friends. It is likely that one would be having a good time in doing this.

TIME In this commercial, the music was approximately fifty seconds long. Because of other scheduled programmes the advertisement would have to stay short to make room. It could have also been short for cost effectiveness. The music was written in 4/4 time. It was also performed at a fast speed (allegro) to help maintain the cheerful mood. There are two prominent rhythms in the song one with dotted notes and one without dotted notes.

TEXTURE The song starts off with different bottles being blown in the same rhythm, which means that there is unison. After that, bottles were being hit with sticks to produce sound. They played a different rhythm from before but in unison with each other. Other bottles were then hit but they played a different rhythm from the others, but at the same time, creating a homophonic rhythm. Following this, the whole band played in unison. Then each group played different parts creating a polyphonic rhythm. Free imitation and strict imitation were also observed. There is contrast between the unison at the beginning and the polyphonic texture at the end.

DYNAMICS One constant volume was maintained throughout the advertisement. This was a loud volume, which is known as forte in music. I personally believe that this dynamic was used to enhance the feeling of happiness. Accents were used in the dotted rhythm. At a point in time, bottles were blown cantabile, which means in a singing style.

TIMBRE Instead of regular instruments seen or heard in an orchestra, most of the instruments were unconventional. The only instrument that was left unchanged was the kettle drum. All other instruments were replaced and mimicked by glass bottles. By this I mean that the bottles played the role of the wind, pitched percussion, string and brass families. The kettledrums were played regularly with sticks. In another instance, beer bottles were dropped onto the membrane of the drums to imitate the sound of it being played regularly. When these bottles fell on the ground they mimicked the sound of the crash of a cymbal. Bottles were hit to mimic the sound of glockenspiels. Other bottles were blown into to copy the sounds of flutes, violins and violas. The bottles copying the violins were used to play the melody along with the bottles copying the viola. Other bottles were hit to mimic the sound of hi-hat cymbals.

FORM This song was composed in binary form where there is an A section then an A section (AA).

STYLE The piece of music in this advertisement has a classical style. This is so because the beer was produced in Australia and they wanted to keep within their nations comfort zone. Classical music is a popular style of music in Australia.

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