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  • Manajemen Pemasaran - Chapter 7

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    ANALYSING BUSINESS MARKETS Presented by Sony Kusumasondjaja, SE., MCom. Fewer, larger buyers Close supplier-customer relationships Several buying influences Multiple sales calls Derived demand Geographically concentrated buyers.

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    ANALYSING BUSINESS MARKETS Presented by Sony Kusumasondjaja, SE., MCom. Fewer, larger buyers Close supplier-customer relationships Several buying influences Multiple sales calls Derived demand Geographically concentrated buyers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPT, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    20 visualizzazioni4 pagine

    Manajemen Pemasaran - Chapter 7

    Caricato da

    teknikpembakaran2013
    ANALYSING BUSINESS MARKETS Presented by Sony Kusumasondjaja, SE., MCom. Fewer, larger buyers Close supplier-customer relationships Several buying influences Multiple sales calls Derived demand Geographically concentrated buyers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPT, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 4

    ANALYZING BUSINESS MARKETS

    Presented by Sony Kusumasondjaja, SE., MCom.


    1

    Characteristics of Business Markets


    Fewer, larger buyers Close supplier-customer relationships Several buying influences Multiple sales calls Derived demand Geographically concentrated buyers

    BUYING SITUATIONS
    STRAIGHT REBUY MODIFIED REBUY NEW TASK

    STAGES IN BUYING PROCESS

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