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THE TEAM THE MAIN EVENT CONCEPT RESPONSIBILITIES VENUE EVALUATION THE MAIN EVENT PHOTOGRAPHY & VIDEOGRAPHY SALES ANALYSIS & EVALUATION ADVERTISEMENT SOCIAL MEDIA COVERAGE SPONSORS PROFIT & LOSS ANALYSIS THE MAIN EVENT: AN EVALUATION THE BIJOUX EVENT MANAGEMENT TEAM OUR LEGACY
THE TEAM
PROJECT MANAGER PR TEAM MARKETING & DESIGN TEAM
AMMIE DAVIES
FUNDRAISING
BETH JERMAK
ALICE CARTER
EVALUATING THE CHOICE OF VENUE ADVANTAGES: ATMOSPHERE AND LOCATION APPEALED TO OUR TARGET MARKET KEY LOCATION PASSING TRADE LAYOUT & AMBIENCE FIT WELL WITH EVENT FEATURES
DISADVANTAGES: CAPACITY PERHAPS TOO BIG LACK OF PROMOTION FROM VENUE FALSE PROMISES
PROMOTIONAL STRATEGY
THREE WEEK PROMOTIONAL SCHEDULE ALL TEAM MEMBERS GROUPS OF 2-4 TARGET MARKET: STUDENTS & YOUNG PROFESSIONALS STUDENT HALLS, CAMPUSES & BROAD STREET
FURTHER PROMOTION TWIITER & FACEBOOK PRIZE UPDATES & ENTERTAINMENT PROMOTION FROM ENTERTAINMENT THETICKETELLERS & FACEBOOK PAGE EVENT POSTERS IN LOCAL AREA SELLY OAK & CAMPUSES ARTICLE IN 69 MAGAZINE
ADVERTISEMENT
DIGBETH DIGITAL SCREEN
SIGNATURE BIRMINGHAM 25th & 26TH FEBRUARY 5-12pm ROUTE INTO BULLRING, BIRMINGHAM
ADVERTISEMENT
FEATURED ON SCRATCH RADIO:
MONDAY 25TH OF FEB PLAYED THROUGH ALL STUDENT UNIONS LOCATION TIME VENUE CAUSE BCU STUDENTS
SALES EVALUATION
HOW SUCCESSFUL WAS OUR SALES & MARKETING CAMPAIGN?
IN RELATION TO TICKET SALES IT DID NOT APPEAR VERY SUCCESSFUL. HOWEVER, THIS WASN'T A TRUE REFLECTION OF HOW PERSISTENT AND COMMITTED WE ALL WERE TO THE PROMOTION OF THE EVENT.
SALES ANALYSIS
INITIAL SALES TARGETS:
TICKETSELLERS: 150 OUT OF A POSSIBLE 300. PAPER SALES: 100 OUT OF A POSSIBLE 100.
ACTUAL PAPER TICKET SALES: 32 ACTUAL TICKETSELLERS SALES: 0 PAPER TICKETS VS ON THE DOOR 126 ON THE DOOR FROM BROAD STREET PROMOTION BLISS COMPETITION - 4 ON THE DOOR
SALES PATTERNS:
INDIVDUALS RELUCTANT TO COMMIT TO BUY TARGET MARKET RELUCTANT TO PLAN TOO FAR AHEAD SALES BEGAN TO INCREASE WEEK OF THE EVENT
SPONSORSHIP
RAFFLE & CASINO PRIZES
RAFFLE: 100 JACK JONES VOUCHERS, 100 VERO MODA VOUCHERS, 25 NEXT VOUCHERS, MEAL FOR TWO AT REVOLUTION, RADLEY BAG AND STYLE SEQUEL GOODIE BAG. CASINO: VODKA BOTTLE, LOLLIPOP TREE & CRATES OF BEER
BALLOON DROP
24 VERO MODA GOODIE BAGS 26 JACK & JONES DENIM DOGS
INKIND DONATIONS
ADDITIONAL ENTERTAINMENT TO THE CASINO TABLES & PERFORMERS ATTRACT GUESTS BRAND ASSOCIATION GENERATE MORE REVENUE
SPONSORSHIP
IN-KIND DONATIONS
FASHION SOCIAL
ASOS MARKETPLACE & COW - 3536.26 RRP
REVENUE
FUNDRAISING EVENTS
CAKE SALES - 219.38 SELLING CLOTHES - 194
MAIN EVENT
RAFFLES (BOTH) - 221 CASINO - 107.95 DOOR ENTRY AT MAIN EVENT - 378
661
459
REVENUE
WHAT GENERATED THE MOST INCOME? FUNDRAISING
3 CAKE SALES - 219.38 THE FASHION SOCIAL - 194
MAIN EVENT
DOOR ENTRY MAIN EVENT - 378 (126 PEOPLE) RAFFLES AT THE MAIN EVENT AND FASHION SOCIAL - 221 CASINO TABLES - 107.95 PAPER TICKETS- 96 (32 PAPER TICKETS)
PREDICTED ACTUAL
2. TO ATTRACT THE RIGHT TARGET CONSUMER THEREFORE MAKING CERTAIN OF A SUCCESSFUL EVENT STUDENTS & YOUNG PROFESSIONALS TARGETED BY SALES STRATEGY GUESTS AT EVENT FIT THE TARGETED MARKET
ACHIEVING OBJECTIVES
EVALUATING OUR SUCCESS DID WE ACHIEVE OUR OBJECTIVES? 3. TO SUCCESSFULLY NETWORK AND BUILD NEGOTIATION SKILLS IN PREPARATION FOR GRADUATING GREAT NEGOTIATION SKILLS DEVELOPED DONATIONS & SPONSORS NETWORKING WITH ADVERTISEMENT, ENTERTAINMENT & VENUE BUSINESSES
4. TO BE MEMORABLE BY ENSURING THAT ALL GUESTS & PARTICIPANTS HAVE A GREAT TIME
GOOD COMMENTS FROM MANAGEMENT TEAM AT REVOLUTION & TEAM AURA GUESTS COMMENTS ABOUT DJ & GOODIE BAGS NIGHT ENJOYED BY GUESTS & US!
ACHIEVING OBJECTIVES
FINANCIAL OBJECTIVES
1. TO GENERATE SUBSTANTIAL REVENUE TO SURPASS THE POINT OF BREAK-EVEN AND THEREFORE A PROFIT FOR BOTH THE BRITISH HEART FOUNDATION AND GRADUATE FASHION WEEK BREAK-EVEN POINT 150, PROFIT 774.32 2. TO ENSURE THAT AS MANY RESOURCES ARE OBTAINED FREE OR AS DISCOUNTED AS POSSIBLE SUBSTANTIAL AMOUNT OF DONATIONS FROM SPONSORS MANY FEATURES OF THE EVENT FREE OR HEAVILY DISCOUNTED (EXPENSES ONLY) CONTRIBUTIONS OF ADVERTISING INKIND DONATIONS
ACHIEVING OBJECTIVES
FINANCIAL OBJECTIVES
3. TO MONITOR AND RETAIN GOOD CASH FLOW CONSISTENTLY THROUGH PROJECT ALL FINANCE DECISIONS FINALISED BY FINANCE MANAGER & PROJECT DIRECTOR CASH BUDGETING CAREFULLY WITH COSTS IN MIND CASHFLOW RECORDED FOR BOTH FUNDRAISING & MAIN EVENT CONSTANTLY PROFIT & LOSS REPORT CREATED FOR END OF PROJECT
UNSUCCESSFUL MANY AVENUES SOUGHT BY SPONSORSHIP TEAM HOWEVER, SEVERAL SPONSORS & CONTRIBUTORS DONATED VARIOUS FEATURES TO THE MAIN EVENT MAKING IT AN OVERALL SUCCESS.
EVENT EVALUATION
OUR SUCCESSES TEAM GAINED VALUABLE NEGOTIATION & NETWORKING SKILLS EVENT NIGHT FEATURES TIMED CORRECTLY & CONDUCTED SMOOTHLY HIGH PROFIT MARGIN LOW COSTS GOOD NEGOTIATING SKILLS GOOD SPONSORS GAINED PUSHED OURSELVES FURTHER CONDUCTED THE FASHION SOCIAL & THE MAIN EVENT REFLECTION MAXIMUM PROMOTION EVENT IS VERY DEPENDENT ON NIGHT RATHER THAN TICKET SALES VENUE FALSE PROMISES WHAT WOULD WE DO NEXT TIME? A BETTER PHOTOGRAPHER TO RECORD THE NIGHT PERHAPS SEEK A CELEBRITY GUEST OR DJ TO INCREASE TICKET SALES
OUR LEGACY
HOW WAS OUR EVENT MEMORABLE?
WE HOSTED AN EVENT THAT WAS DIFFERENT THAN ANY OTHER CLUB NIGHT ON BROAD STREET, WE PROVIDED EXCITING AND ENGAGING ENTERTAINMENT THAT GAVE ATTENDEES SOMETHING TO REMEMBER.
774.32!