7 New Models of Mass Collaboration

By Dan Miller

The Prosumers
Consumers are co-innovating products as almost producers with the help of UCG the comsumer can customise products Lego is a good example as users can build their own robots out of programmable bricks. They encourage tinkering, provides users with the development kit Lego risks cannibalising its business model and losing control of its platform. They try to block but then they risk having less innovation as the users contribute to generate new ecosystems, which help advance the market with new product features True prosumption means early contribution to the design process. The mindset has now changed from finishing products to developing innovation ecosystems. Customers now expect to share ownership. If companies make it profitable they will be able to develop a dynamic and fertile ecosystem for growth and innovation

Wiki workplace
Instead of a hierarchically they all work to a collective goal No bosses really for example 'valve' 'Google' has a similar ethos but the still have a management team Create own projects

Peering
Examples glaxosmithkleine Best people volunteer for the job, unlike the hierarchically organised communities Collaborating with an open community cuts costs

Platforms for participation

A web service or system that is open for users to manipulate the information Eg amazon, eBay, Google chrome Aim to create mass collaboration it is easy to create fast and fluid bases on innovators. Android is a good example

Ideagoras
Basically a marketplace for ideas For companies to share and development ideas Internet based Innocentive resembles eBay companies can post R&D problems and solvers can summit and win cash prizes

Global Plant Floor

The way in which people work together to reach one goal Involves speciallists one team works on software, one team works on the structure Can be assembled all around the world, int eh future it could be tranferred to car manufauterers

New Alexandrians
Basically it is based on their library is meant for sharing so people can upload and share information like a library Wikipedia is an example which is a recreation on the internet In the future scientists will be more relying on blogs and forums over books as collaboration is far more affective like the human genome