Brand History

Quick Brand Facts Flagship brand of PepsiCo. ( Caleb Bradman - Brads Drink) 100 year old brand loved by over 200 million people worldwide. An iconic youth brand in India. Brand Advantage A friend to youth and youth culture, shares an emotional connect with Youngsters. Always fuelled youth passions like cricket, Bollywood, music and now football. Youth icons like MS Dhoni, Ranbir Kapoor, Didier Drogba, Virendar Sehwag, Sachin Tendulkar, Priyanka Chopra and Deepika Padukone have endorsed Pepsi since its launch in India. Change the game 2011 Cricket World Cup Association - 2012 association with International Football Stars

PICTURE OF SENDER

PHYSIQUE: SOFT DRINK, SWEET,CIRCULAR LOGO RELATIONSHIP: GEN Y, EMOTIONALLY ATTACHED TO NEXT GENERATION REFLECTION: YOUTHFUL RELIABLE AGGRESSIVE PERSONALITY: YOUNG

INNOVATIVE, FUN
CULTURE: YOUNG, DYNAMIC, VIBRANT

PICTURE OF RECIVER

SELF IMAGE: COOL, SMART, UPBEAT

Yehi hai right choice baby Yeh dil mange more Yeh pyaas hai badi Yeh hai Youngistan mere jaan Youngistan ka wow My can I can Change the game Oh yes abhi