FINAL PROJECT GRADING RUBRIC - Chapter 1 Group Project

Section 1 Basic Introduction

5 - Strong Project clearly identifies and describes the company name, industry, product/service and mission statement Project clearly explains and identifies customer's needs, wants and demands. Group clearly explains how market offerings will satisfy customer needs, wants and demands. Project clearly identifies target market through demographics and provides a clear detailed explanation. Project utilizes demographics to clearly identify and explain customers in terms of "butterflies", "true friends", "strangers", and "barnacles". Project provides a clear value propostion that communicates benfits to customers. Project clearly identifies and explains how marketing strategies will maximize company profit and value to customers. Project clealry addresses customer expectations and customer satisfatctoin and provides a clear plan to deliver customer "delight." Project identifies and clearly explains different marketing strategies to forge, manage and deepen customer relationships. 3 - Average 1 - Weak Project provides an Project does not adequate explanation identify and provides a of the company name, weak explanation of industry, company name, product/service and industry, mission statement. product/service and mission statement Project provides an Project provides an adequate explanation inadequate of customer's needs, explanation of wants and demands. customer's needs, Group addresses wants and demands. market offerings and Group provides little customer needs, explanation of how wants and demands. market offerings will satisfy customer needs, wants and demands. Project loosely Project poorly identifies target market identifies target through demographics market through and provides an demographics and adequate explanation. provides a weak or no Project utilizes some explanation. Project demographics to poorly utilizes identify and provides demographics to an adequate identify and provides a explanation of weak explanation of customers in terms of customers in terms of "butterflies", "true "butterflies", "true friends", "strangers", friends", "strangers", and "barnacles". and "barnacles". Project provides a Project provides a satisfactory value vague value propostion that propostion that fails to communicates some communicate benfits benfits to customers. to customers. Project Project indicates weakly identifies and marketing strategies provides little and relates outcome explanation of how to company profits and marketing strategies customer value. will maximize company profit and value to customers. Project addresses Project provides a customer expectations weak explanation of and customer customer expectations satisfatctoin and and customer provides an adequate satisfatctoin and plan to deliver provides a poor plan customer "delight." to deliver customer Project provides a "delight." Project basic explanation of provides inadequate different marketing marketing strategies strategies to forge, to forge, manage and manage and deepen deepen customer customer relationships. relationships. Evaluation

Section 2 Defining your Product and Customer, Needs, Wants and Demands Section 3 Defining Your Customers

Section 4 Defining Your Marketing Strategy

Section 5 Building Strong Relationships

Section 6 Capturing the Value

Project clearly Project adequately Project poorly identifies how the identifies how the identifies how the company will capture company will capture company will capture value created through value created through value created through pricing, distribution, pricing, distribution, pricing, distribution, marketing and product marketing and product marketing and product attributes. attributes. attributes.

Name:

Period: 6 Date: 11/5/13 Group Members: Total Score:

Jesely Dylana