Presentation by:

•ARUDHATI SINHA
•MEENAKSHI VERMA
•VIVASWAN KHANNA
•SIDDHARTH DIXIT
•SARITA KUMARI
•VISHVJEET VYAS WFA/ISA - Global Advertiser Conference
Mumbai, March 5, 2008 1
The name
Vodafone
comes
from Voice d
ata
 fone,
chosen by
the company
to "reflect
the
 Vodafone is a 
mobile network operator
 with its headquarters in 
Newbury, Berkshire, 
England, UK. It is the
largest mobile
telecommunications
•cvc

network company in the

world by turnover and has
a market value of about
£75 billion (August 2008).
Vodafone currently has
Make the most of now

Mumbai, March 5, 2008 WFA/ISA - Global Advertiser Conference 3

• Vodafone in INDIA came
with acquiring Hutchison
essar limited.
• Vodafone was launched
officially on 21st
September 2007.
 …..and we have made a commitment to
customers
through our new Customer Promise

Our Promise to you

We value your time more than anyone else. That’s

why,
wherever you see Vodafone, you can expect:

• A network you can rely on when you need it

• Expert, friendly help and advice – you only have to

ask once

• When you’re abroad, the services you need will be

as easy to use as at home, and you’ll know what
you are paying

• New and inspiring solutions to help you make the

Mumbai, March 5, 2008 WFA/ISA - Global Advertiser Conference 5
Our brand is built on a foundation of
a number of strategic components,
BRANDED
CUSTOMER
EXPERIENCE

MARKETING
FRAMEWORK
BRAND
COMMUNICATIONS BRAND
VALUES &
ENGAGEMENT
 OUR VISION
To enrich our customers’
lives through unique
power of mobile
communication.
 OUR PASSION
• 1. FOR CUSTOMERS:
In anticipation of their customers’ trust Vodafone
understands their needs & delights thems with its services.

• 2. FOR OUR PEOPLE:

Outstanding people working together make Vodafone
exceptionally successful.

• 3.FOR RESULTS:
Vodafone believes in being action oriented & is driven by a
desire to be the BEST.

• 4. FOR THE WORLD AROUND US:

Vodafone believes helping people of the world to have fuller
lives through their services & its impacts.
BUSINESS STRATEGIES.
 Products
• Prepaid Cellphone connection
• Prepaid recharge card
• Top - ups
• Vodafone Postpaid
• Calling Cards
• Vodafone PCO
• Vodafone Handyphone
 Service Section
• Tunes & Downloads
• Entertainment 
• Sports
• Devotional
• News & updates
• Astrology
 Service Section contd.
• Finance
• Travel
• Mail, messaging & more
• Dial in services
• Bill info
• Miscellaneous
FINANCIAL RESULTS
 MARKET COMPETITORS IN
INDIA
• AIRTEL
• BHARTI
• RELIANCE
• BSNL

• UNIVERSAL COMPETITORS
• ORANGE
• T-MOBILE INTERNATIONAL
• TELEFONICA02EUROPE
DETAILS ABOUT HUTCHISON
ESSAR
Hutchison Essar is a leading India telecommunications
mobile operator with 25 million customers currently,
representing a 16.4% national market share. Hutchison
Essar has over 6,000 employees, operates in 16 circles
and has licenses in an additional six circles. In the year
to 31 December 2005, Hutchison Essar reported
revenue of US$1.3 billion, EBITDA of US$415 million,
and operating profit of US$313 million. In the six
months to 30 June 2006, Hutchison Essar reported
revenue of US$908 million, EBITDA of US$297 million,
and operating profit of US$226 million.
 ACQUISITION
DETAILS
Enterprise value of Hutchison Essar is $18.8 billion
Value of 67% stake in Hutch Essar - $11.1 billion
Vodafone is selling 5.6% stake in Bharti for $1.6 billion
Vodafone will retain 4.4% in Bharti as pure financial
investment
Vodafone acquired 10% in Bharti for $1.5 billion in Oct
2005
Vodafone and Bharti to share infrastructure
Hutch has 23.3 million subscribers as of Dec 31, 2006
Vodafone is targeting a 20-25 per cent market share by
2012
The mobile market is expected to grow at 40% CAGR till
2012
 WHY HUTCH

• Accelerates Vodafone’s move to a controlling

position in a leading operator in the attractive
and fast growing Indian mobile market
• Hutch Essar delivers a strong existing platform
in India
• Driving additional value in Hutch Essar
• Increases Vodafone’s exposure to high growth
emerging markets
 CONCLUSION
•Taken steps to make a positive
difference, by supporting recycling
campaigns
•Win-win-win situation for shareholders,

employees & the environment

•Improved relationships between

stakeholders & has helped to ensure

future growth
THANKYOU