AIM Placement Brochure 2014

The Vision
To become a premier business school recognized internationally for professional excellence in management education.
The Mission
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Promote excellence in all dimensions of management. Empower students by offering practical, innovative and technology-driven management programmes.
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Prepare management professionals with a global mindset. Focus on building intellectual capital and foster an interactive learning environment through faculty development, interaction with industry, research and publications.
The Objectives
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To inculcate state-of-the art management concepts and its applications. To develop managerial acumen and personality. To synthesize Management Education with Information Technology. To prepare the students for Global Market.
MBA Placement 2014

Contents
Message from the Chairman ......................................................... Message from the Director ........................................................... Managing Committee .................................................................. The Institute ................................................................................ Institute Activities ........................................................................ Support Facilities ......................................................................... Students Activities ........................................................................ MBA Course Curriculum ............................................................. Core Faculty & Administration .................................................... Visiting Faculty ............................................................................ Placement .................................................................................... Student Profile: MBA 16 (Final)................................................ Student Profile : MBA 17 (Summer) ................................... Contact Information ................................................................... 02 03 04 05 06 07-08 10-11 12-13 14 15 16-17 18-37 38-39 40
Message from the Chairman

Army Institute of Management Kolkata (AIMK) was started under the aegis of the Army Welfare Education Society (AWES) in July 1997 and has today emerged as a unique Army Institute that imparts modern and contemporary Management Education to the wards of army personnel as well as civilians. In a very short span of its establishment, AIMK has risen to become a A++ category Business School in the country and has been rated amongst the top five business schools in Eastern India. Based on the corporate environment in the country and the world over, a concerted effort is being put in the institute to understand contemporary industry trends and future requirements and evolve the process of development of management thoughts that leads to enlightened leadership, efficient resource management and effective decision making ability to meet the challenges of economic and industrial growth. The cosmopolitan student profile is a strength of the Institute. Our students have cherished values of discipline, integrity, loyalty and dedication ingrained in them and we groom them not only in their chosen discipline, but also to broaden their mindset, and have a Must Do positive attitude. Our aim has been to equip our students with all qualities of head and heart to make them an asset to whichever company / organization they may join.
Lt Gen AK Choudhary, AVSM**, SM, VSM GOC Bengal Area & Chairman Managing Committee, AIMK
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Message from the Director

Today competing in a global economy is a major challenge for the Business Managers; therefore we feel the need to develop young managers with such competence with the help of right management education. An effective management programme will inspire students to see across functional areas and work cultures. In a competitive market, this ability will be one of the key assets for young managers. Students in the MBA programme come from nearly 20 states with diverse backgrounds. The Army Institute of Management Kolkata provides a platform to the students to develop business competence, global mindset, and interpersonal skills essential for becoming tomorrows manager. In the MBA curriculum, alongwith classroom knowledge, the students also get practical exposures through projects and personality grooming which make them confident with a will to win. I am confident that the graduating batch will continue to abide by the rich tradition of AIM Kolkata by meeting the organizational requirements and fulfill both the organizations goals and own aspirations. I wish to thank the captains of the corporate world for their continued support. I take this opportunity to cordially invite you to participate in the forthcoming placement programme. The next batch will be available from June 2014.
Maj Gen (Dr) SC Jain (Retd) Director

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Army Institute of Management
Managing Committee
Chairman
Lt Gen AK Choudhary, AVSM**, SM, VSM GOC Bengal Area
Director
Maj Gen (Dr) SC Jain, VSM**(Retd) Director, AIMK
Members
Brig OP Gulia, SM, VSM BGS HQ Bengal Area Col BL Das (Retd) Registrar & Head of Adm Col AGS Koijam (Retd) Director AWES, HQ Eastern Command
WBUT Rep
Dr. Sharmistha Banerjee Dept of MBM, University of Calcutta
Educationist
Dr. NR Banerjea Ex-VC, Bengal Engg & Science Univ
Faculty Reps from AIMK

Dr. Aswini Kumar Pani Dr. Malini Majumdar
Secretary
Col JS Dhodi Col Trg, HQ Bengal Area
State Govt Rep

Prof Ranjan Bhattacharya Director, Academic Staff College Jadavpur University
Additional Members Nominated in Advisory Capacity

Maj Gen Harsha Kakar COS, HQ Bengal Area Col Chaumkar Singh Col A, HQ Bengal Area
AICTE Rep
Dr. Ranjan Ghosh Ex- Professor, IIMC
Industry Rep
Mr. S. Radhakrishnan MD, Descon Ltd
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An Aerial view of the Institute
The Institute
AIM Kolkata One of the Brightest B-Schools in India
The Army Institute of Management, Kolkata (AIMK) was established in July 1997 by the Army Welfare Education Society (AWES), New Delhi, to conduct state-of-the-art Management Programme both for Army wards as well as students from non-army background. The Institute is an approved B-School of All India Council for Technical Education (AICTE) from the 1st Batch itself and affiliated to West Bengal University of Technology (WBUT), Kolkata. AIM Kolkata has completed fourteen years and has already established its brand amongst the ranked B-Schools in the country.
USP
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Ranked as A++ category B-School in India Fully Residential Programme Admission through CAT Reputed Faculty with work experience in industries and best B-Schools Cosmopolitan Student Profile Eco-friendly campus Full Placement in reputed companies
Programme
The Institute runs two-year full-time residential MBA programme with 120 students per batch. This Programme emphasizes on an integrated understanding of theory and practice. Every student has to undergo 6-8 weeks summer project during June July at the end of the first year programme. Special emphasis is given to develop personality traits, communication skills, all-round awareness and practical knowledge of managing resources. Continuous interactions with industry captains are maintained through colloquia, seminars and discussions.
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Institute Activities
Management Development Programmes (MDPs)
AIM Kolkata organizes regular MDPs on key areas for practicing managers of the corporate sector. The programmes are well received and appreciated by the Industry and the participants.
Consultancy Services
The Institute undertakes regular consultancy assignments of the industry encompassing various facets of management to analyze different kinds of problems faced by them and also suggests requisite remedial measures.
In-Company Training Programme

The Institute conducts In-Company Training Programmes for professional managers working in Public and Private sector Companies.
Certificate / Medal Award Function

holds a Medal Award function to handover certificates and awards to the pass out batch once the certificates are issued by the affiliating university. The function is graced by the presence of GOC-in-C, Eastern Command and Patron-inChief, AIM Kolkata. COAS Rolling Trophy, Academic Excellence, Army Commanders Gold Medal for best in academics are also awarded to the rank holders in this function.
MBA 17 Inauguration
Lt Gen AK Choudhary, AVSM**, SM, VSM, GOC Bengal Area & Chairman Managing Committee, AIM Kolkata delivering the inaugural speech.
Kindler
The Institutes Journal (bi-annual) publishes research papers and articles on different areas on management and provides valuable inputs to the practicing managers, management faculty and management students fraternity.
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Support Facilities
Library
The library has a collection of over 8400 books as well as reputed international and national journals and magazines on management and allied disciplines. AIM Kolkata has information-rich corporate database like Capitaline-Plus, which holds more than 14000 company data. The library has a good collection of
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Educational Video Films and Computer Based Tutorials (CBTs).
The library is fully automated and has round-the-clock Internet connectivity. LibSYS, an integrated library management software, has been used for automation of all functions and processes. It also has the option of Online Public Access Catalogue (OPAC). Database searches for locating references on any subject or topic can be done through this. AIM Kolkata is also an institutional member of British Council Library, Kolkata and the American Library, Kolkata.
Computing Resources
AIM Kolkata has four Computer Labs, which can be considered as the nodal points in the area of computer application and management.
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Internet Lab Programming Lab
- 1 - 2
Word Processing Lab - 1
The campus-wide Local Area Network (LAN) encompasses more than 150 nodes. Internet facility is available to students even in their hostel rooms through 04 MBPS leased line internet connection. Hardware and software available speak of the state-of-the-art in these areas. IT facility with Internet connection is provided to all departments of the Institute. LCD projectors along with computers are available in the classrooms as modern teaching aids. The Institute homepage is available on the Internet. The address is www.aim.ac.in
Sports & Games

A number of sports facilities are available like Badminton, Basketball, Cricket, Football, Volleyball, Table Tennis, Lawn Tennis and well-equipped gymnasium for both boys and girls. Separate recreation rooms exist for boys and girls with TV and indoor games to cater for the needs of students.
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Hostel and Allied Services

Hostel
There are separate well-furnished hostels for boys and girls.
Students Mess (Air-Conditioned)

The Mess is managed by a students committee under direct supervision of the Administrative Officer and Warden.
Faculty Block
A view of the Faculty Block
Cafeteria
A cafeteria is located within the campus, which provides sustenance to students who work till late hours in the night.
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Trophy / Scholarship/ Awards

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Chief of the Army Staff (COAS) All Round Best Student Rolling Trophy is awarded to a final year student based on overall performance during the complete duration of the course. It consists of a monetary award of Rs 25,000/and merit certificate.
Awards of Academic excellence have been named after the posthumous awardees of Paramvir Chakra, Ashok Chakra and Victoria Cross. Such awards are awarded to the students in Army category for securing 1st , 2nd and 3rd rank in academics in the final year. The awards respectively consist of monetary reward of Rs 20,000/-, Rs 15,000/-, Rs 10,000/along with Gold, Silver, Bronze medals and also merit certificates.
Army Commanders Gold Medal (HQ Eastern Command) for best all-round performance, Patrons Silver Medal for second best all-round performance and Chairmans Silver Medal for best in academics are awarded to graduating students.
Army Commanders Scholarships, each amounting to Rs 25,000/-, are awarded by HQ Eastern Command to two students of Army Category of each batch every year.
Army Commanders Meritorious Scholarships, each amounting to Rs 25,000/-, are awarded by HQ Eastern Command to three passing out students standing first in Marketing, Finance and HR and one girl student overall first in merit every year.
DLF Foundation Scholarships, each amounting to Rs 50,000/-, are awarded to two students of each batch from Army category every year by the DLF Foundation.
Chairmans Scholarships, each amounting to Rs 25,000/-, are awarded by HQ Bengal Area to two students (one boy and one girl) of Army Category (NCO/OR) of each batch every year.
AGIF Scholarships, each amounting to Rs 40,000/-, are awarded by AGIF to twenty four (24) students of Army Category of each batch every year.
TATA Merit Scholarships are awarded by TATA Defence Welfare Corpus to Students of Army Category ranking first and second in the first year examination through Rehabilitation and Welfare Section, Ceremonial and Welfare Directorate, Adjutant Generals Branch, Integrated Headquarters MoD (Army), Kashmir House, Rajaji Marg New Delhi- 110011. The students standing first and second are awarded Rs 20,000/- and Rs 15,000/- respectively.
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Students Council
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President n Secretary Students Affairs n Secretary Academic Affairs n Representative, Placement Committee Representative, Library Committee Representative, Computer Lab Committee Representative, Mess Committee Representative, Alumni Committee
Co-curricular Activities
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Dristikon - Annual Panel Disussion on Union Budget. Inferno - The Annual Inter B-School Meet.
Colloquia : The Students Council at the Institute regularly invites eminent personalities from the industry to speak on topics of current importance. Symposium : A day-long seminar on a current topic from the perspectives of Finance, Marketing and Human Resource management. Alumni Meet : Nostalgia, the Annual Alumni Meet. Annual Sports Meet : Students participation in various sports events (Inter-College). Annual Day Function : Cultural programme organized by the Students Council.
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Student Activities
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Cultural Events : Students also participate in various cultural events/ business fests organized by other B-Schools. Club Activities : Vikreta Sampark Kuber Abacus Akriti Awaaz Striker E-cell Renaissance The Art of Selling in Business. HR Trends in the Changing Economy. Financial Trends in the New Economy. Converging Ideas for the Future. Expressing the unexpressed. Leading a helping hand through Community Development Programme. Sports Club
Entrepreneurship Club. Grooming the students by developing their soft skills.
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Course Curriculum
(As per West Bengal University of Technology) FIRST SEMESTER
(08 COMPULSORY COURSES)
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Business Economics I Business Communication I Management Information Systems I Organizational Behaviour I
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Quantitative Methods I Fundamentals of Accounting Indian Social Structure & Values & Ethics in Business Business Law
SECOND SEMESTER
(08 COMPULSORY COURSES)
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Business Economics II Organizational Behaviour II Quantitative Methods II Production & Operations Management
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Management Information Systems II Human Resource Management Financial Management Marketing Management
THIRD SEMESTER
(2 COMPULSORY, 4 SPECIALIZATION COURSES AND PROJECT WORK)
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Management Accounting
Operations Research Projict Work & Viva Voce
Four Specialization Courses: 3 from 1 Specialization group and 1 from another Specialization group
FOURTH SEMESTER
(2 COMPULSORY, 4 SPECIALIZATION COURSES AND VIVA-VOCE)
Project Management & Enterpreneurship Developement
Four Specialization Courses: 3 from 1 Specialization group and 1 from another Specialization group
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Strategic Management Comprehensive Viva-Voce
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Specialzation Groups
(Marketing, Finance, Systems & Human Resource Management) MARKETING
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Sales and Distribution Management Advertising & Sales Promotion Marketing Research
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International Marketing Service Marketing Consumer Behaviour
FINANCE
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Corporate Taxation & Tax Planning Corporate Finance Security Analysis and Portfolio Management
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Financial Institutes & Markets International Finance Derivatives & Risk Management
SYSTEMS
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Database Management Systems Analysis & Design Computer Aided Management
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Software Management E-Business Fundamentals of Networking
HUMAN RESOURCES MANAGEMENT

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Employment & Compensation Administration Human Resource Planning Labour Laws
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Industrial Relations Organizational Development Human Resource Development
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Core Faculty and Administration
Maj Gen SC Jain, VSM** (Retd)

BE (BITS Pilani, M Tech (IIT-Kgp) MMS (OU), Ph.D (Barkatulla Univ) Director Area : HR & OB
Swapna Dutta Khan

M.Stat (ISI), M.Sc (Roorkee Univ.), M.Phil (MKU) Area : Quantitative Methods
Arundhati Chatterjee
MBE (DAVV) Area: Marketing
Aswini Kumar Pani

M.Com (CU), LLB (CU), MBA (CU), Ph.D (Kalyani Univ) Area : Marketing
Madhuchhanda Karmakar
MBA (CU) Area : HR & OB
Robin Sen Gupta

M.A. (Cantab) Area : HR & OB
Raka Banerji
M.A (Univ of Raj), PGDBA (SCDL) Area: Economics
Sayan Palit
M.A (RBU), MLIS (JU) Asst. Librarian
Malini Majumdar
M.A (AU), MBA (CU), Ph.D (CU) Area : Marketing
Sandip Rakshit
M.Com (BU), MCA (WBUT) Area: Computer Science
Puja Singh Ghosh

MBA (SMIT - Gangtok) Placement Officer
Protik Basu
BE (JU), PGDBM (IIMC) Area : Operations & Management
Satarupa Roychowdhury
MBA (WBUT), M Phil (GOU) Area: Finance
Col BL Das (Retd)

Administration
Parveen Ahmed Alam

MBA (CU), Ph.D (CU) Area : HR
S. Makar
Warden
Madhusudan Nandan
M.A. (CU), M.Phil Ph.D (Poona Univ) Area: OB & HR
Mousumi Bhattacharya
M.com (CU), M.Phil (CU), MBA (SUM), Ph.D (CU) Area : Finance
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Visiting Faculty
HN Gupta
M.A., Ph.D(C.U.), DMS Ex Professor, Calcutta University Area: OB
Subrata Kumar Ray

B.A. LLB, Dip in Mgmt (IISWBM), ACS Company Secretary, MSTC Area: HR
Jayasri Chaudhhuri
M.Sc. Ph.D Ex-DDG, NIC, Govt of India Area: Computer Science
Arunashish Ghosh
BE, PGDBM Head - Technical Sales & Service Forespake Technologies Area: Marketing
Saibal Chatterjee
B.A. (Hons) (CU), PGDBM (IIMA) Entrepreneur Area: Marketing
Swarup Kumar Halder

PGDPM Ex Head HR, Biecco Lawrie Area: HR
Goutam Mukherjee
B.Sc, FCA, ACMA (London) Area: Finance
Sudipta De
MBA, M.Com Assistant Professor Brainware Group of Institutions Area: Finance
Ashish Lahiri
Ph.D Ex Director & Professor, MVN University, Faridabad Area: Strategic Management
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Placement
AIMKs placement record has been excellent over the past fifteen years. The Institutes graduates are sought after by the industry and they have been working successfully in different organizations throughout the country. During the year 2013, the highest salary offered was Rs 9.0 Lac p.a (National) and the average was Rs. 3.83 Lac p.a. This year, 43 companies participated in final placement programme and 49 companies for summer placement. The students have mainly been placed in the areas of Marketing, Finance, Human Resources and Systems. At present, many of the alumni are holding Executive positions in industry within and outside the country.
Companies Parcipated in Placement 2013 (Final)

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TCS Metal Junction HP Bajaj Allianz General Analytics Quotient Pubmatic Asian Paints Cocoberry Restaurant & Distributors Berger Paints HCL S&P Matrix Integrated HDFC Assets Star Cement Orange Tree Blue Star Indusnet Universal Sompo Gen Insurance DLF Mindworks A1 Future Technologies Aryka
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ICICI Securities Titagarh Wagons Nirmal Bang Securities Transport Corporation of India Oxigen One 97 e-Measurematics Frost & Sullivan ITC Ltd (Lifestyle Retail) Inspira Software Udyogi Plastics Mohan Motor SREI Equipment & Finance Tata Hitachi Mcleod Russel BM Birla Heart Research ICICI Bank Consensys Solutions AVON Anthoplace Consulting Sunrise Food
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Companies Participated in Placement 2013 (Summer)

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Nielsen India Aditya Birla Money Ambuja Neotia Airtel Balmer Lawrie Berger Paints Coal India Cocoberry Century Plyboard Edelweiss EMT Megatherm ESAB India Fullerton Goodricke Hindustan Times Hindustan Copper
India First Insurance Indian Oil Corporation ITC ING Vysya Bank Jayshree Textiles Keventer Agro Liesure & Lifestyle Information Services Louvre Hotels Mejor IT Services Oxigen Parle Agro Punjab National Bank Pepsico Reliance State Bank of India SIDBI
South India Bank Starwoods Hotels and Resorts Taj Bengal Tata Motors Tata Steel TCS TechShu The Hindu Thermax India UCO Bank Udyogi Plastics Usha Martin Vodafone Vikrant Automobiles Whirpool Xentrix Studies 3M India
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STUDENT PROFILE FOR BATCH 2012-14 (FINAL)
Specialization
11%
20%
Finance
69%
Marketing HR
Background
14%
6% 10% 24%
Arts Engineering Commerce Science Others
46%
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STUDENT PROFILE FOR BATCH 2012-14 (FINAL)
Work Experience
8%
6%
5% 1%
Freshers Less than 1 Year
80%
1 - 2 Years 2 - 3 Years More than 3 Years
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STUDENT PROFILE FOR BATCH 2012-14 (Final)

MAJOR : MARKETING MINOR : FINANCE
Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title
ANUBHAB BHATTACHARYA 25 Years Pepsico Qualitative survey on retailers satisfaction ASHWANI RATHORE 25 Years Leisure & Lifestyle Information Services Successful factors for a travel and tourism website DEBAJYOTI GHOSH 22 Years Pepsico Qualitative survey of distributor satisfaction DEBASHISH GUHA 24 Years Pepsico Innovation ideas to increase TLSD
Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title
JASJIT SINGH 23 Years Berger Paints Importance of brand awareness in brand choice Koushik Sarkar 24 Years Pepsico Innovative ideas of increasing TLSD LALIT KUMAR JHA 23 Years Ambuja Neotia Maintainence management in City Centre Malls
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Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title
MANOJ KUMAR SEN 23 Years Ambuja Neotia Maintainence management in City Centre Malls ROHIT OJHA 25 Years Pepsico Route validation & optimization/100K billing and correct tagging and improvement in FLI SAHIL JAIN 21 Years Udyogi Plastics Online marketing and establishing new business clients SATISH KUMAR SINGH 22 Years Usha Martin Study of wire rope service companies SHAGUN SHARMA 22 Years Punjab National Bank Analyzing customer satisfaction level Sunil Gupta 24 Years Tata Consultancy Services Cloud ERP adoption in manufacturing Sector - TCS iON SUNITA SHEE 28 Years Techshu Consultancy E-Commerce
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SURABHI LAMBA 22 Years Hindustan Times Live Project - Read Recycle Renew SWARNABHA SARKAR 27 Years Techshu Consultancy Competition analysis of e-commerce solutions TANIA DUTTA 22 Years Aditya Birla Money Comparative analysis of the products of the company
MAJOR : MARKETING
MINOR : SYSTEMS
Name Age SIP Company Project Title Name Age SIP Company Project Title
ANKIT CHAUHAN 23 Years Aditya Birla Money Customer Behaviour towards Online Money Marketing MAHENDRA SINGH SUYAL 22 Years Jayashree Textiles Measurement of brand awareness & brand perception of Linen Club among youth
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MAJOR : MARKETING MINOR : SYSTEMS
Name Age SIP Company Project Title Name Age SIP COMPANY Project Title Name Age SIP Company Project Title Name Age SIP COMPANY Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title
MANPREET SINGH RANDHAWA 28 Years Berger Paints Mapping of non-paint dealers MONIKA SHAH 23 Years Techshu Consultancy Social Media marketing NITHIN MOHAN 25 Years Leisure & Lifestyle Information Services Comparative analysis of prospects of Online vs. Offline Travel Agencies PRAVEEN KUMAR JHA 25 Years Udyogi Plastics Pvt. Ltd Popularity and promotion of brand Udyogi Plastic. SACHIN SINGH NEGI 24 Years Nielsen India Social Media as a channel of marketing SHAMIK DAS 28 Years Techshu Consultancy Digital Marketing SHUJAAT MITRA 25 Years Keventer Agro Role and scope of IT in Increasing the cost effectiveness of Frooti
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MAJOR : MARKETING MINOR : SYSTEMS
SUDIPTA DEY 22 Years Indian Oil Corporation A study of LPG marketing SWADEEP KUMAR MISHRA 24 Years State Bank of India Loan recovery from rural area WARIJA PAUREL 23 Years Mejor IT Services Social CRM
MAJOR : MARKETING
MINOR : HUMAN RESOURCES
AAKASH GULATI 25 Years Louvre Hotels Importance of e-commerce in hospitality industry ABHISHEK SHANKAR UPADHYAY 25 Years Hindustan Copper Contribution of copper to the Indian economy AMARDEEP KUMAR SINGH 24 Years Nielsen India Analysis of brand perception and awareness of customer for Automobile sector
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MAJOR : MARKETING MINOR : HUMAN RESOURCES
Name Age SIP Company Project Title
ANIL KUMAR TAK

23 Years
Vikrant Automobiles Consumer Buying Behaviour ANISHA SENGUPTA 24 Years Edelweiss Broking Promotional strategies ANNU SHALINI
21 Years

Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title
Nielsen India Customer insight ANURAG SIHAG

23 Years
Reliance Retail In-store communication ARIJIT DEB 24 Years Pepsico Innovative ways of increasing TLSD ARPIT VERMA 23 Years Edelweiss Broking RCM Research CEMANTH JOSE 23 Years Century Plyboards Customer perception about organised sector players of decorative veneers and the product features, fine tuning the product strategy
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DEEPAK KUMAR
24 Years
Tata Consultancy Services Cloud ERP adoption in manufacturing sector DRIPTA BHATTACHARYYA
24 Years Pepsico Retailers Satisfaction : Innovative ways & means
EEPSHITA DEY
22 Years
Goodricke Group Product testing of a new brand of product JITENDER SINGH

24 Years Leisure & Lifestyle Information Services
Role of Intermediaries in Online Travel and Tourism industry JYOTI KUMARI

27 Years
Cocoberry Optimization of Cocoberry Toppings KAMAL KISHORE SINGH RATHORE

24 Years
Jayashree Textiles Awareness of linen fabric market in Kolkata region

MAHESH KUMAR 25 Years
Oxigen Services Sales performance analysis for Haryana region
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MAJOR : MARKETING MINOR : HUMAN RESOURCE
MUKESH SINGH RATHORE 21 Years Leisure & Lifestyle Information Services
Emerging trends of Travel industry
Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title
MUSHTAQUE ALAM
26 Years
EMT Megatherm Assessing market potential of crankshaft hardening machine all over India NEHA SINGH
22 Years
Oxigen Services Sales performance analysis for Maharastra region NIRPEKSH THAPA
25 Years
Nielsen India Customer preferences in Automobile industry NISHA BASHERA

22 Years
Edelweiss Broking Promotion of Edelweiss and its products NITISH SHUKUL

22 Years
Aditya Birla Money Brand perception of Aditya Birla Money NIKITA T JOSE
22 Years
State Bank of India Customer Relationship Management (CRM) platform

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PANKAJ SATI
25 Years
ITC Hotels Business development analysis at ITC Sonar PARBAT SINGH

24 Years
Jayashree Textiles Advertisement strategies PARDUMAN KUMAR

25 Years
Balmer Lawrie & Co Channel sales distribution PAWANDEEP SINGH 27 Years 3M India Market penetration into Tier II markets for 3M ESPE PRASHANTH K
24 Years

Techshu Consultancy Digital marketing for Small & Medium Enterprises PRAVIN KUMAR DOODI 26 Years Balmer Lawrie & Co Improving the sales of Balmerol Race 4T Oil through retail outlets PRIYA BHADAURIA 23 Years The Hindu Consumer behaviour - Readers viewpoint towards Business Line in Kolkata
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Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company project Title
RAJESH KR. RAI 23 Years Edelweiss Broking Investment pattern of individuals RITWIK RANJAN 25 Years Pepsico Placement of Gatorade in Pepsi trolleys in Delhi tourist spots ROHIT VERMA 22 Years Berger Paints Mapping of non-paint dealers SARVESH THAKUR 23 Years Whirlpool Marketing mix of Whirlpool fully automatic top load washing machine
SHALVENDRA SINGH CHAUHAN 20 Years Aditya Birla Money Consumer behavior towards online money management
SHASHIKANT RAI 24 Years Pepsico Route validation and product optimization SHUBHAM SHARMA 21 Years Oxigen Services Sales performance analysis for Rajasthan region
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SHWETA SINGH 23 Years Tata Consultancy Services Cloud ERP adoption in education sector TCS iON
Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title
SUJEET KUMAR SINGH 25 Years Aditya Birla Money Investor behavior in financial markets SUJIT KUMAR SINGH 21 Years Oxigen Services Sales performance analysis for Bihar region SUNNY DAYAL SHARMA 26 Years Berger Paints Demand analysis of small pack epoxy and PU coating in Kolkata SUPRABHAT KUMAR 22 Years SIDBI Bank Customer engagement and retention TARUN PATHANIA 22 Years Nielsen India Productivity analysis of Life Insurance agents TITHI CHATTERJEE 22 Years Reliance Communications Modern trade of telecom sales
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Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title
TRIBHUWAN SINGH 22 Years Edelweiss Broking Competition analysis of Edelweiss VARSHA WALDIA 23 Years Cocoberry Feasibility of converting store into cafe (product extension) and outdoor catering VIMAL SINGH 24 Years Parle Agro Market share of non-alcoholic drinks VINEET KUMAR SHARMA 24 Years Parle Agro Market share of non-alcoholic drinks ZEESHAN AHMAD KHAN 27 Years Aditya Birla Money Consumer behaviour towards online money management
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MAJOR : FINANCE MINOR : MARKETING
ANIRBAN SAHA 27 Years UCO Bank Credit and market Risk Management ANKIT KUMAR SHARMA 24 Years State Bank of India Non Performing Assets (NPA) ASHOK KUMAR BHAGAT 23 Years UCO Bank Dividend Policy Analysis DEBALINA CHAKRABORTY 22 Years South Indian Bank Credit Proposal Processing DEEPIKA SINGH 22 Years Tata Motors Central Excise Duty DHARMA ADHIKARI 22 Years UCO Bank Non Performing Assets (NPA) GUNJAN DUGAR 22 Years ESAB India Income Tax Audit Schedule Analysis of Sales
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KUMARI POOJA 23 Years UCO Bank Non Performing Assets (NPA) MADHURIMA ROY 23 Years Coal India Forex and Risk Management NAMRATA BANERJEE 25 Years UCO Bank Credit and Market Risk Management NAYAN NANDI 23 Years South Indian Bank Credit Risk Management PINKEY BISWAS 25 years UCO Bank Treasury Management PUSHPENDRA SINGH 24 Years UCO Bank Treasury Management RAHUL SINGH CHANDEL 23 Years Aditya Birla Money Market linked products yield better than fixed income investments
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Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title
RINCAL KAUR 24 Years UCO Bank Treasury Management

TANVI 21 Years Aditya Birla Money Market linked products yield better than fixed income investments VANDANA SHUKLA 22 Years ING Vysya Bank Credit Appraisal & Branch operations VIJAY KUMAR 25 Years Aditya Birla Money Market linked products yield better than fixed income investments VIKRAMADITYA BHATTACHARYA 24 Years South Indian Bank Working Capital Assessment
MAJOR : FINANCE
MINOR : HUMAN RESOURCES
PRIYADARSHINI BHARDWAJ 23 Years Tata Steel Debtors' Management - Standardisation of invoices
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MAJOR : FINANCE MINOR : HUMAN RESOURCES
SAUMYA TRIVEDI 23 Years Religare Securities Security Analysis and Portfolio Management
MAJOR : FINANCE
MINOR : SYSTEMS
LAULESH UPADHYAY 23 Years South India Bank Working Capital Management SMRITY PANDEY 25 Years Aditya Birla Money Market linked products yield better than traditional investments
MAJOR : HUMAN RESOURCES

Name Age SIP Company Project Title Name Age SIP Company Project Title ALAN ABHISHEK NOAH 25 Years Jayashree Textiles Employee Engagement AMIT GUHA 24 years Vodafone Survey of Vodafone Stores & Mini Stores.
MINOR : MARKETING
35

MAJOR : HUMAN RESOURCES MINOR : MARKETING
Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIPCompany Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title Name Age SIP Company Project Title
GARIEMA SINGH DEO 23 Years Xentrix Studios Evaluation of employee training programs GARIMA SINGH 23 Years Thermax India Analysis and documentation of qualitative comments of Employee experience survey : Documentation of HR best practice KAUSTAV MUKHERJEE 25 Years ITC Infotech Recruitment cycle in IT Industry NIKHAT SAHEBA 24 Years Oxigen Services Performance Management System PAULINA DE SIL 23 Years Taj Bengal Performance Appraisal RAHUL MOITRA 27 Years Starwood Hotels & Resorts Employee Engagement SAHANA SIKDAR 23 Years Taj Bengal Employee Engagement
36

MAJOR : HUMAN RESOURCES MINOR : MARKETING
SOHENA TANWAR 22 years Oxigen Services Training and Skill Development VARSHA NAIR 24 Years Taj Bengal Personality Traits

Name Age SIP Company Project Title Name Age SIP Company Project Title GUNEET GILL 21 Years State Bank of India Performance Management POOJA KATARIA 21 Years State Bank of India Performance Management
MINOR : FINANCE

Name Age SIP Company Project Title MAMTA SINGH 25 Years Fullerton India Recruitment and Selection in Rural Division
MINOR : SYSTEMS
37
STUDENT PROFILE FOR BATCH 2013-15 (SUMMER)

No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58
NAME
Aafreen Singh Aarti Sharma Abhishek Rajawat Abhishek Singh Abhishek Singh Abhudaya Upadhyay Aditya Bakhshi Aditya Dinesh Afjal Khan Ajay Prakash Bhatt Ajit Kumar Katal Amit Kumar Gupta Amit Kumar Jain Anamika Jati Aniket Kumar Anirban Bhattacharya Ankita Samant Ankur Kumar Singh Ankush Sharma Anshul Kamboj Arijit Kumar Ghosh Arun Kumar G Archana Ashwani Kumari Asim Kumar Ghosh Avinash Kumar Bibek Mandal Binayak De Sarkar Chetna Kholia Chiranjit Senapati Raj Kumar Gurung Deepak Kumar Deepak Kumar Sati Deepak Sharma Deepali Rawat Deepak Singh Tanwal Dolly lee Duke Choudhary Geeta Adhikari Girish KT Govind Pal Singh Gurjaipal Singh Gurpaaras Singh Harsh Yadav Himneet Rai Indranil Goswami Jaideep Singh Sandhu Jithin Vikraman Jyoti Bora Kanika Sharma Kaushik Ghosh Komal Rani Kuldeep Singh Kumaresh Ghosh Kunal Goswami Lokesh Kumari Sharma Mahua Kar Mandeep Kumar Sharma
AGE
25 22 23 22 22 22 21 23 22 21 21 23 24 22 21 22 22 21 21 23 23 23 21 21 22 21 25 22 23 23 28 21 22 21 21 22 23 21 24 21 23 22 23 21 22 23 21 22 21 20 23 24 22 22 21 20 22 22
QUALIFICATION
B.Tech B.Com B.Tech BBA B.Com B.E B.A B.Tech B.Sc B.Sc B.E B.Pharm B.E B.Com BBA BBA B.Com BBA B.Tech B.E B.E B.Com BHM B.Com BBA B.Com B.Tech B.Tech B.Tech B.Tech B.Tech B.Com BBA B.Com B.Com B.Com B.Sc BBA B.Sc BBA B.Tech B.Tech B.Tech BBM BBA BBA B.Com B.Tech B.Com B.Com B.E B.Tech BBA B.E BMS B.Com B.Sc BBA
UNIVERSITY
Punjab Technical University Jammu University Uttar Pradesh Technical University University of Allahabad Indraprastha University Swami Ramanand Teerth Marathwada University Delhi University Kerala University RayalKhand University Garhwal University Jabalpur University Gautam Buddh Technical University Pune University Calcutta University Guru Gobind Singh Indraprastha University West Bengal University of Technology Lucknow University Hemwati Nandan Bahuguna Garhwal University Himachal Pradesh University Pune University Punjab Technical University Madras University Indira Gandhi National Open University Calcutta University West Bengal University of Technology Lucknow University Ranchi University Mewar University Uttarakhand Technical University West Bengal University of Technology Government Central Textile Institute Maghdu University Pune University Delhi University Delhi University Kumaon University Calcutta University West Bengal University of Technology Bangalore University Shivaji University University of Mumbai Punjab Technical University Gurunanak Dev University Pune University IIS University Calcutta University Delhi University Punjab Technical University Nainital University Delhi University Burdwan University Uttar Pradesh Technical University Pune University Goa University Lucknow University Pune University Barkahtullah University Gurunanak Dev University
38
STUDENT PROFILE FOR BATCH 2013-15 (SUMMER)

No.
59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119
NAME
Manish Jaggi Manjeet Choudhary Meherun Nesa Monika Dhandhukiya Moumitha Banerjee Namrata Biswas Naveen Kumar Naveen Kumar Yadav Neelam Yadav Neelu Singh Niharika Negi Niketa Bisht Nisha Balodi Pankaj Kumar Pradipta Chakraborty Pratik Gulati Priyanka Sharma Punam Tiwari Radhika Singh Rahul Singh Rajesh Singh Ravina Bhatnagar Reyaz Mohammad Misbahul Islam Rijo Philips Parayil Rishikesh Dubey Sachin Mehta Sahil Sharma Sameek Banerjee Sameera Sahgal Sandeep Sharma Sangeeta Mishra Saquib Muhammed Alam Sarita Pandey Saurav Kumar Chand Saurav Goswami Shephali Srivastava Shounak Deb Smita Kumari Soham Biswas Soumyadeep Kundu Sourabh Kumar Souvik Dey Subarna Chattopadhyay Subhadip Bera Subham Dey Sumanta Ghosh Sumit Kumar Sharma Susmeeta Bhattacharjee Swobhagya Ranjan Tanisha Kottari Tribidesh Sen Varsha Prasad Vidya Chatterjee Vijay Shankar Rai Vijeta Yadav Vikramjeet Singh Vinay Tiwari Vishal Pandey Wasim Khan Rajan Sharma Jackie Prince
AGE
23 22 22 21 22 23 23 21 21 21 23 21 21 23 21 23 22 23 20 21 22 20 23 21 22 22 22 23 21 22 21 22 21 23 25 23 24 21 21 23 21 21 22 23 21 21 24 26 23 22 23 22 26 23 21 23 22 22 22 19 23
QUALIFICATION
BBA BBA B.Sc B.Com B.E B.Com B.Tech B.Com B.Com B.Com B.Sc B.Com B.Com B.Com BBA B.Sc B.E B.Com B.Com B.Com B.Com B.Com B.Com B.Sc BBA B.Tech B.E BBA B.Com B.Tech B.Com B.Com B.Com BBA B.Sc BBA B.C.A BCA B.Sc B.Tech B.com B.Tech B.Sc B.Tech B.Com BBA B.Tech BHM B.Sc B.A B.Tech B.Tech B.Com B.E B.Com B.Sc B.Com B.Tech BBA BBA B.Com
UNIVERSITY
Himachal Pradesh University Sikkim Manipal University Calcutta University Delhi University Rajiv Gandhi Technical Univ. Calcutta University Lovely Professional University Delhi University Delhi University Lucknow University Bangalore University Kumaon University Jai Narain Vyas University Osmania University West Bengal University Of Technology Birla Institiute of Technology Chitkara University West Bengal State University IIS University Delhi University Punjab University Osmania University Calcutta University Calcutta University Chhatrapati Shahu Ji Maharaj University Punjab Technical University Visveswaraya Tech. University West Bengal University Of Technology Delhi University Rajasthan University Pune University Calcutta University Lucknow University Manipal University Calcutta University Delhi University West Bengal University Of Technology Birla Institiute of Technology Calcutta University ICFAI University Manipal University West Bengal University of Technology Calcutta University West Bengal University Of Technology West Bengal State University Punjab Technical University Uttarpradesh Technical University West Bengal University of Technology Kuvempu University Calcutta University West Bengal University of Technology DIT university Visvervaraya Tecnological University Pune University Delhi University Kuvempu University Allahabad University Calcutta University West Bengal University of Technology HNB Garhwal University Lucknow University
39
CONTACT INFORMATION
Location
E N W S
National Library Alipore Road

Command Hospital
Lalbati
Alipore Zoo
E n t r a nc e
A To
CMRI
Kidderpore Iqbalpur BOC
Behala
Mominpur
Distance from Howrah Station to AIM 15 km (approx.) Distance from Airport to AIM 25 km (approx.)
40
Alipore Telephone Exchange
Command House
IMK
Invitation for Final Placement : November 2013 onwards For further information regarding placement dates and students profile please contact below:CONTACT PERSONS
Dr. AK Pani
Associate Prof of Marketing & Placement Coordinator Mob- 9433045155
Ms. Puja Singh Ghosh

Placement Officer Mobile: 9051661236

Judges Court Road. Opp Alipore Telephone Exchange PO: Alipore, Kolkata 700 027
Contact No & e mail ID:

Telephone: (033)2439 8335/8337/8008 Placement Cell Extn (209/210) Telefax: (033) 2479 4929 E-mail: placement_cell@aim.ac.in Website: http://www.aim.ac.in
Army Institute of Management, Kolkata Judges Court Road, Opposite Alipore Telephone Exchange, Alipore, Kolkata 700 027 Telephone: (033)2439 8335/8337/8008, Placement Cell Extn. (209/210), Telefax: (033) 2479 4929 E-mail: placement_cell@aim.ac.in, Website: www.aim.ac.in

AIM Placement Brochure 2014

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The Vision

MBA Placement 2014

Message from the Chairman

Message from the Director

Maj Gen (Dr) SC Jain (Retd) Director

Army Institute of Management

Faculty Reps from AIMK

State Govt Rep

Additional Members Nominated in Advisory Capacity

An Aerial view of the Institute

In-Company Training Programme

Certificate / Medal Award Function

Educational Video Films and Computer Based Tutorials (CBTs).

Internet Lab Programming Lab

Word Processing Lab - 1

Sports & Games

Hostel and Allied Services

Students Mess (Air-Conditioned)

A view of the Faculty Block

Trophy / Scholarship/ Awards

Entrepreneurship Club. Grooming the students by developing their soft skills.

Business Economics I Business Communication I Management Information Systems I Organizational Behaviour I

Project Management & Enterpreneurship Developement

Strategic Management Comprehensive Viva-Voce

International Marketing Service Marketing Consumer Behaviour

Database Management Systems Analysis & Design Computer Aided Management

Software Management E-Business Fundamentals of Networking

HUMAN RESOURCES MANAGEMENT

Employment & Compensation Administration Human Resource Planning Labour Laws

Industrial Relations Organizational Development Human Resource Development

Core Faculty and Administration

Maj Gen SC Jain, VSM** (Retd)

Swapna Dutta Khan

Aswini Kumar Pani

Robin Sen Gupta

Puja Singh Ghosh

Col BL Das (Retd)

Parveen Ahmed Alam

Subrata Kumar Ray

Swarup Kumar Halder

Companies Parcipated in Placement 2013 (Final)

Companies Participated in Placement 2013 (Summer)

STUDENT PROFILE FOR BATCH 2012-14 (FINAL)

STUDENT PROFILE FOR BATCH 2012-14 (FINAL)

Freshers Less than 1 Year

1 - 2 Years 2 - 3 Years More than 3 Years

STUDENT PROFILE FOR BATCH 2012-14 (Final)

STUDENT PROFILE FOR BATCH 2012-14 (Final)

STUDENT PROFILE FOR BATCH 2012-14 (Final)

STUDENT PROFILE FOR BATCH 2012-14 (Final)

STUDENT PROFILE FOR BATCH 2012-14 (Final)

MINOR : HUMAN RESOURCES

STUDENT PROFILE FOR BATCH 2012-14 (Final)

Name Age SIP Company Project Title

ANIL KUMAR TAK

Name Age SIP Company Project Title

Nielsen India Customer insight ANURAG SIHAG

STUDENT PROFILE FOR BATCH 2012-14 (Final)

Goodricke Group Product testing of a new brand of product JITENDER SINGH

Name Age SIP Company Project Title

Role of Intermediaries in Online Travel and Tourism industry JYOTI KUMARI

Cocoberry Optimization of Cocoberry Toppings KAMAL KISHORE SINGH RATHORE

Jayashree Textiles Awareness of linen fabric market in Kolkata region