CADBURY INDIA LTD

INTRODUCTION
TYPE KRAFT FOODS SUBSIDIARY CONFECTIONERY JOHN CADBURY 1824 , In India : 1948 Mumbai , INDIA 2500 Cr

INDUSTRY FOUNDER FOUNDED HEADQUARTERS REVENUE

EMPLOYEES
WEBSITE

2000(INDIA) , 65000 (WORLDWIDE)

www.cadbury.com
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CORPORATE PROFILE
CADBURY BRITISH CONFECTIONERY COMPANY 2ND LARGEST GLOBALLY AFTER MARS , INCORPORATED

NO. 1 CONFECTIONERY COMPANY

NO. 2 GUM COMPANY NO. 3 BEVERAGE COMPANY
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BUSINESS SEGMENTS

CHOCOLATES SUGAR Malted Foods 23% CONFECTIONARY MALTED FOODS COCOA POWDER DRINKING CHOLOCATE & SMALL EXTRACT

Cocoa Powder & Drinking Chocolate s 1%

Chocolate s & Sugar Confectio nery 76%

CHOCOLATES LEADING SEGMENT

DEMOGRAPHIC SEGMENTATION
CHILDREN YOUNG ADULTS ADULTS

33% 55% 12%

INCOME LEVEL- IN THE MIDDLE AND HIGHER INCOME GROUPS

MAJOR COMPETITORS
NESTLE (In terms of Chocolates)

AMUL Ltd (In terms of Chocolates) GLAXO SMITHKLINE (Malted Food HORLICKS)

MARKET SHARE
cadbury
14% 5%

amul
2%

nestle

others

79%

STRENGTHS -Distribution Network -Market Share -Aggressive Marketing -Rich product mix.

WEAKNESS - Little penetration in the rural sector.

SWOT
THREATS -Rise in the cost of chocolate and dairy products. -Entry of many foreign players in the Indian Confectionary market, which are giving higher margins to the retailers.

OPPORTUNITIES Co-branding with other manufacturers of food and drink

THANKYOU