A

RESEARCH REPORT
ON RECESSION ON RETAIL SECTOR IN INDIA

A REPORT SUBMITTED TO MAHARISHI DAYANAND UNIVERSITY FOR THE PARTIAL FULFILLMENT OF MBA DEGREE 2008-09

Submitted to :Ms. Deepika Saluja Faculty (MBA) DITM

Submitted by:Anjita Singh MBA-IVth Sem. Roll No. .

DELHI INSTITUTE OF TECH. & MANAGEMENT NH-01 GANNAUR SONEPAT (HARYANA)

ACKNOWLEDGEMENT

One of the most pleasant aspects of writing an acknowledgement is the opportunity to thank all those who have contributed to it. Unfortunately, the list of expression of gratitude- no matter how extensive is always incomplete and inadequate. This acknowledgement is no exception. First of all, I wish to express my sincere gratitude to Miss.Deepika Saluja, DITM, Gannaur Sonepat, for giving me opportunity to do research under her profound guidance. Because of her inspiring guidance, motivation, positive criticism, continuous encouragement and untiring supervision this work could be brought to its present shape.

I would like to thank all of them who in one way or the other have helped me

ANJITA SINGH

MBA-IVth Sem

DECLARATION
I, Anjita Singh Roll No Class MBA- IV Sem. of the RECESSION ON RETAIL SECTOR IN INDIA hereby declare that the project Delhi Institute of Technology & Management is an orginal work and the same has not beeen submitted to any other Institute for the award of any other degree. The interim report was presented to the Supervisor Miss. Deepika Saluja And the pre-submission presentation was made on suggestions have been duly incorported in consultation with the Superisor. Countersigned The feasible

Signature of the Supervisor

Signature of the Candidate

Forwarded by

Director/Principal of the Institute

TABLE OF CONTENTS
Chapter No. Title Page No.

Chapter- 1

Introduction Significance of the Study Review of Existing Literature Conceptualization Focus of the problem Objectives of the study Limitations of the study Research Methodology Research design Objectives of the study Sampling Data collection Introduction of the Project Causes of Economics Recession Predictors of Recession Results of Recession Responding to the Recession Impact of Recession on Retail Sector Recession in India Recession Reasons

1-3 4-5 6 - 37 38 - 40 41 - 42 43 44 45 - 49

Chapter- 2

Chapter- 3

50 72

Chapter-4

Data Analysis and Interpretation

73 - 80

Chapter- 5

Conclusion

81 - 84

Recommendations & Suggestions

85

Bibliography

86