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Recent Trends of Advertisement

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ADVERTISING
The word Advertising has its origin from a Latin
word Adventure which means to turn to. Advertising is non personal communication to promote an idea ,goods and services intended to persuade an audience to take some action In business world the terms in mainly used with reference to selling the product of the concern.

Different Types of Advertising

Print Advertising Newspapers, Magazines, Brochures,

Fliers Outdoor Advertising Billboards, Kiosks, Tradeshows and Events Broadcast advertising Television, Radio and the Internet Covert Advertising Advertising in Movies Surrogate Advertising Advertising Indirectly Public Service Advertising Advertising for Social Causes Celebrity Advertisement

Trends in Advertisement
Niche magazines Emphasis on Direct marketing Satellite TV CNN 1st channel to be beamed to India Star bouquet Zee bouquet DD Metro to counter satellite channels

Contd

DD Audience surveys Movie channels and pay channels FM Radio Emphasis on Brand Equity Internationalization of Advertising Consumer Tracking and Satisfaction studies

Modern technological trends

Internationalization of domestic agencies Net Advertising The role of the advertising agency changing to that of a
marketing consultant

Four Pillars in AdvertisementTrends

Attention Creativity Measurement Advertising Inventories

Marketing to teens-Advertising strategies

Ideal kids,families,family fun Star power Facts and figures Repetition Heart strings Sound goods Cartoon characters Weasel words, omission Are you cool enough?

Examples of Creative Advertisement: zoozoos ads

Airtel-Unlimited National& Local SMS

PEPSI-Youngistan Campaign

TATA DOCOMO-Do The New

Social message advertising

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