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In a world of social media and self-directed discovery, RICH CONTENT still draws audiences across channels where traditional marketing tactics fall short
Consumers are 70% through the sales process before they engage directly[3]
VIDEO
If a PICTURE is worth
1000 words,
1.8M
35%
GRO WT
H
fro m
WORDS[4]
Views of BRANDED CONTENT grew 35% from Q4 2010 to Q4 2011 and more than 25 percent between the third and fourth quarters of 2011[5]
% 84
of Internet users in 56 COUNTRIES watch video at home on a computer at least once a month[6]
42
25%
fr o m
32
to Q
010
4 2 011
to Q
4 2 0 11
% 96
[9]
53x
Videos are 53 TIMES MORE LIKELY than text pages to appear on the first page of search results[7]
Best-in-class companies use video-based marketing to achieve 2x THE WEBSITE CONVERSION RATE of all other companies[8]
64
Online retail shoppers who watch video spend 2 MINUTES LONGER on-site and are
ON SOCIAL
NUMBER OF USERS
40
% in Q1 2012 [12]
VIEWERS & NEW USERS
157 MILLION
845 MILLION+ post a billion items/day[13] 465 MILLION+ tweet 175 million times/day[15] 90 MILLION growing by 635,000 every week[16] 15 MILLION+ growing 50% every year[18]
1/2 of all social media users FOLLOW BRANDS on social sites more than 1/3 POST BRAND-RELATED CONTENT
[20]
ON MOBILE
People spend MORE TIME in MOBILE APPS than desktop and mobile web[26]
MOBILE WEB
72 mins 94 mins
per day per day
APPS
Apple SELLS MORE iPHONES in a day than there are babies born in the world[22] Within 4 years, more consumers will access Internet content VIA MOBILE DEVICES than PCs[25]
&
2013
AS MANY will
2015
2016
56 at least
% 28 at least
once/day
once/month
Global online consumers
WATCHING VIDEO on MOBILE[22]
EVEN ON
CONNECTED TV
38 2012
% TVs
BY THE END OF
OF
APP-ENABLED
[28]
WILL OWN
U.S. HOUSEHOLDS
PLATFORM FRAGMENTATION
CONFUSING ANALYTICS
SCREENS & PLATFORMS
99
ADOBE FLASH
MORE
... but doesnt run on iOS, and only on some Android devices
113k
to
[29]
330k
+ +
(separate team and skills)
VIDEO DESTINATIONS
MORE
MANY VERSIONS
of each in use
MORE
DATA
HTML5
an optimized
BROWSER-BASED experience
(separate team and skills)
vs.
APPS
BUILD LOYALTY
Make your brand must-see TV with high quality video content that attracts visitors and keeps them coming back for more
for managing, delivering, measuring and monetizing digital media across all devices and platforms
DETAILED ANALYTICS
Measure real-time content performance, viewer habits and device behaviors across platforms and geographies with deep out-of-the-box analytics
PUSH MESSAGING
with the ability to send targeted notifications
PARTNER ECOSYSTEM
Easy integrations with third party ad networks and servers, content management systems and audience measurement tools
ANALYTICS
Understand app performance and user behavior
&
brightcove.com/makeitwork