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  • Adammintzcocacola

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    Adammintzcocacola

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    hirhurim

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    di 10
    Is Coca-Cola Kosher? Rabbi Tobias Geffen and the History of American Orthodoxy Adam Mintz ‘The sity ofthe American Orthodox ebbinte to enhance Jew ish ie through its involvement withthe broader American com tunity sake fr granted today. Yet forthe immigrant Jewish ominiy ofthe ely wentith entry, ich abbini influence was forthe most part distant dream. The American rb whether ducted n Europe or in the Unite Sates, rately posse the Connections or credibly necessary t influence the outside com ‘runt One important exception was the success efor in the ‘aor and oss Rabb Tobias Gefen to convince the exeates of Coca-Cola to make the necesaychangsin the formulation of ‘stamous beverage sot would mes the standards of Kash. The Story of Rab Gefen and the beginnings of hs abini super sim of Coca-Cola fe an exly mode ofthe way ia which the Orthodox abbinae adjusted o changing cumstances in onder to sere the Jewish community of America oem in Koyo in 87, Tobias Gefen ws asd ina trad ‘ional Lithuanian ewish home wit is emphasis onthe sty of Torah? Ara ten, he tied under the enowned scholar Rabi Blak Shapiro an aterhe recived ain ordination fom 76 | Adam Minte Rabbi Zvi Hitsch Rabinowitz and Rabbi Moshe Danishevsky of Slobodka. In 1898 Geffen married Sara Hene Rabinowite, the daughter of a prominent Jewish businessman in Kovno. In the wake ofthe Kishinev pogrom of 1903 and other eruptions of an tisemitism in Eastern Europe, the Geffens decided to emigrate {o the United States, ignoring criticism from friends and rabbis who felt that Rabbi Getfen should have taken a local rabbinic po- sition? During theie fist months inthe United States, Rabbi Geffen worked in a Lower East Side sweatshop ovned by relatives of| his wife. A brief stint as the rabbi of a neighborhood synagogue proved inadequate to support their family but a subsequent posi- tion asa traveling fundraiser for Kovno's Kollel Perushim proved fortuitous. During a fundraising trip he was making to Canton, ‘Ohio, leaders of a synagogue there were so impressed by his re ‘marks that they hired him on the spot to serve as ther spiritual leader: Among Rabbi Geffen most notable achievernents during his five years in Canton was the mending ofa deep rift within the local Orthodox community, which he accomplished by serving simultaneously asthe rabbi of two rival synagogues. In 1910, un- able to adjust to Cantons dificult winters, Rabbi Gefen accepted the pulpit of AdantasShearit Isral Synagogue. He would remain therefor the next sity years When the Getfens arrived in Atlanta, the city had a Jewish population of about 4,000 out of a general population of 50,000, ‘A majority ofthese Jews were lke the Gelfens, of Lithuanian or Bin. At the tutn of the century the only Orthodox synagogue in Atlanta was Congregation Ahavath Achim, However its policy of permitting men who worked on Shabbat tobe called tothe Torah Provoked the departure ofits more devout members. In 902 this, group that broke away established Sheaith Israel Synagogue. Rabbi Geffen quickly made his presence felt. He improved and streamlined kashrat supervision, initiated the communitys first organized effort to raise funds for needy European Jewish far ilies, and founded the city’s first Hebrew school A staunch Zionist, 1s COCA-COLA KOSHER? | 77 Rabi Gefen was leader ofthe Aata ranch of Mizrachi the tlgous Zionist movement aswell a the Keren Hayesod nd the Jesh Nationa Fund He also asst Jewish puones ‘lant federal pentetry and ministered to lewsh sede falloned incl raltary cape Contato the insular ing of Eas European rabbis Ge: fen maintained fvendly relations with local Reform rabbi Da ‘od Man and even delivered the benediction tthe deistion "Maree symagoue: Many yeas ate in fe 965 he gave the Benedition tte prauation execs ofthe Jewish Thec- Cal Seminary of America en two ofhis grandsons were among the graduate’ For all the interesting and noteworthy Hems on Rabb Geller impressive resume, twas his Coca-Cola Tena for whichhe woud become best known? Cocu-Coa wat founded in 85 n Colunbs, Georgi by John Pemberton asa coca wine, Late that year, when Fulton Counly, Georg passed Prohibition legislation, Pemberton re sponded by developing a carbonated, nanacobalc version of Hs coca wie Te beverage was named Coca-Cola beet the simulus mixed inthe drink was coca lesves rom South Ameria, the source of cosine niall each se of Coca-Cola contained ne milgrams of caine. However, the cocaine simul was temoredin go Asamarltingtcrigu, the sue orl of oct Coa reputed tobe known by only afew Coca-Cola x- scutes: the orignal ie ress it the al ofthe San Test ankin Alia” In his Coca-Cola Teshiva, Rabbi Geen wrote that a 935, an inquiry was adresse to me concerning the well Known sok rink Cvs Ca which s manufactred nthe oy f Alta Georgi It osher for inking during the ene Yar and oo Pastove "The surviving correspondence rom this episode, whl forunatly consisting ony of eters at Rabb Gefen ected and ot the nese wre, Nonetheless nde that Rat Gefen tad infact become invaved inthe Coa-Cola ise considerably 78 | Adam Mints tater than 935" His eae comrespondenceon the sbject testo ns when Rabb lho Kochi, ab ofthe Orthodox Jewish Community of Pitsburg wrote him: ing oyu tnform me concerning he kosher stats of Coca Col. For 2tthis point many ofthe people at dining Coca Cola without Proper abbiniccericaon an claming tat ts kosher Pese

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